Who Buys Apple iPads? Rich, Male, Pet-Owning Geeks

WHO IS THE TYPICAL IPAD BUYER? what their habits and lifestyle are like. BlueKai, a marketing data firm, has the ability to "profile" buyers of specific items to get an idea of their other interests and similarities. One of the most useful things marketers can learn about buyers of a hot product is WHAT THE TYPICAL IPAD BUYER LOOKS LIKE Using a correlation scale of 1-100, marketers find that the following groups are more inclined to buy an iPad: -O,0- Video game buyers Scientists or health care workers HIGHLY LIKELY TO BUY (90–99) Male Pet owners International travelers Domestic business travelers VERY LIKELY TO BUY (70-89) ▼ Proponents of organic food Apartment dwellers Vitamin takers LIKELY TO BUY (60-69) College graduates Married COMSCORE FOUND THAT 45.9 PERCENT OF TABLET OWNERS BELONG TO HOUSEHOLDS EARNING $100,000 PER YEAR OR MORE, AND NIELSEN DISCOVERED THAT 70 PERCENT OF ALL IPAD USE OCCURS IN FRONT OF A TV. faceless "iPad buyer" into a flesh-and-blood person with a specific lifestyle and background. Marketers can then use this information to craft winning sales messages to target these groups. With just a few key data points, we can turn the mostly SOURCES: • BLUEKAI / COMSCORE / NIELSEN