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Where are Consumers on the Digital Media Adoption Curve

WHERE ARE CONSUMERS ON THE DIGITAL MEDIA ADOPTION CURVE? REASONS CONTINUE TO PURCHASE PHYSICAL REASONS FOR PURCHASING ALL DIGITAL Retailers won't accept trade-ins for digital games, only physical games It is easier to lend or gift physical books Computers stopped supporting CDs Ability to convert all physical copies to digital copies 50% Like the extras Ability to watch digitally on TV Prefer to watch 40% on TV and it's easier included on Cloud services w/ a disc physical discs offered more storage 30% PERCENTAGE WHO ONLY BUY DIGITAL 17% 43% 19% 13% MOVIES MUSIC EBOOKS VIDEOGAMES 20% VIDEOGAMES MOVIES Like cover art on EBOOKS some CD packages 10% MUSIC Prefer to listen to on a home sound system and it's easier w/ a CD STILL BUYING PHYSICAL ONLY BUYING DIGITAL 0% Still experimenting w/ digital Regular digital buyer/ some physical All new purchases are digital New to digital Most of collection Entire collection is digital is digital Percentage of Digital Buyers luuuuuwulululuulumllu Imlmlnmlnlml─▒luluuuulnll lululululululuu ulmlulululululull

Where are Consumers on the Digital Media Adoption Curve

shared by VitalFindings on Nov 23
The info graphic gives a vivid idea of consumers' transition from physical media to digital media. This is the first study of Americans' adoption and purchase process across all main digital media cat...


Chen Yao




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