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When Free Isn’t Free: In-App Purchases

00000 12:08 !! WHEN FREE ISN'T FREE: IN APP PURCHASES Smartphone apps are big business, with millions downloaded every day around the world. But most apps are free (or really cheap); so how do businesses make money off them? One reason: In-app purchases. From extra lives in games to subscriptions to favorite magazines, app developers can build in all sorts of ways to tempt you into spending more money. How well are their efforts working - and how can you resist the urge to overspend when using "freemium" apps? Mobile app revenue from in-app purchases' 17% 48% :012 2013 2017 20 10 APPS FOR PP EVERYONE SN'T FREE: ASES Everyone loves smartphones, and everyone with a smartphone loves apps. 1.75 Average number of downloaded apps per phone 3 BILLION 88 Smartphone users worldwide in 2014; 68 57 49 that's about 1 in 4 humans on Earth ? iPhone Android BlackBerry Windows App store downloads by year' 139 2012 64 BILLION 2013 102 BILLION 2014 139 BILLION 2015 180 BILLION BILLION 2016 225 BILLION 269 BILLION App store downloads expected in 2014! 2017 FOR FREE APPS RULE SORTA FLe RC Free apps are by far the most popular in all app stores; but what starts free doesn't always stay that way. Percentage of users who've never paid more than $1 for an app 3 92% 63% 62% 58% Free downloads 45% among all app downloads iPhone Android BlackBerry Windows 24 Revenue from in-app purchases by year 2011 $712 MILLION $2.1 BILLION $4.6 BILLION 2012 2013 2014 $7.9 BILLION 2015 $14 BILLION 2016 $23.8 BILLION 2017 $36.9 BILLION $35 Total app store revenue this year is expected to be about In just three years, revenue from in-app purchases alone will eclipse that figure. 4 BILLION RULE Freemium RUSH IN - SORTA PURC "Freemium" apps, those that are free to download but offer dozens of in-app purchases, have become the model for many app developers, particularly game developers. How have users responded, and how can you protect your wallet? 90 86% Percentage who say they got their money's worth 5 84% 78% 80 67% 70 $5-20 $20+ $50+ $100+ 60 Amount spent KEEPING YOUR WALLET HEALTHY Want to keep your children from making in-app purchases? How about tips for resisting the urge yourself? 12:44 PM Keep your app store password a secret. Turn off in-app purchases, and use a restrictions passcode that your child doesn't know and won't guess. Wait 30 minutes to an Pay attention when downloading apps (make sure you know whether in-app hour before making the in-app purchase; you may be buying on impulse. purchases are offered). Don't be fooled by special offers and sales; you may end up spending more than you thought. Read other users' reviews; are the purchases worth the cash? SOURCES 1. http://www.gartner.com 2. http://www.emarketer.com 3. http://www.statisticbrain.com 4. http://techcrunch.com 5. http://www.theguardian.com INFO GRAPHIC WORLD DESIGNED BY www.lnfographicWorld.com

When Free Isn’t Free: In-App Purchases

shared by igwdir on Jun 05
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The average smartphone user has a myriad of apps on their devices. While many of these apps start out free, most will entice you to spend real cash. www.infographicworld.com has created an infographic...

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