WHAT WOMEN WANT...in Communication

WHAT WOMEN WANT IN COMMUNICATION Women are looking for real connections in a highly tech-enabled, always-on world. RULES What are your unwritten rules of engagement with technology? • 47% During meal time at home or eating out I don't want to be distracted by technology. Olt • 30% | think there's too much technology, period. You don't need all these gadgets to live better. • 19% My phone is an extension of myself. I check all the time. What's your preferred way of connecting with friends and family? 4% Skype/Facetime 43% 27% 20% • 3% Leaving/receiving VM A real, live phone I prefer email and or messaging via Facebook or I'm an avid conversation texter 3% Handwritten letters/cards Linked in What's acceptable in social media? PLEASE SHARE... NO THANKS... • 79% Good personal • 74% Sharing your news current emotional state 74% Invitation to your 77% Photos of kids and pets latest game addiction • 76% Proud parent • 71% Checking in WHY WOMEN MATTER Women represent Women make more just over 50% of than 85% of consumer the population purchasing decisions ginger @GingerGals gingerminneapolis.com