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What we're really doing on our smartphones

MOBILE DEVICES HAVE CHANGED THE WAY PEOPLE CONSUME MEDIA WHY USE MOBILE? 47% MOBILE USE RISES It's easy to use The average mobile 47% It's always there min COMPUTER user consumes 7.2 hours of media daily. Mobile devices represent 27% Can be used privately 27% of this time. 117 min 20% A cure for boredom MOBILE 2014 is the pRedicted year mobile 19% Helps save money INternet usage will overtake desktop usage 86% 16% BOOKS ... of mobile interNet usERS Don't own a computer RADIO Ore using their devices wihile TV POPULAR CROSS-DEVICE ACTIVITES watching TV 19% check their email while in bed 50% 81% 67% 46% 43% check WORK email during Surfing the net Shopping online Managing finances Planning a trip vacation ! 90% of all media interactions are screen-based MOBILE PHONE USES Text messaging 81% 23 TIMES Internet access 60% per day is the average Number that people check their phOnes for messages Email 52% Apps 50% Maps & directions 49% juicebox Music 48% INTERACTIVE Video 21% Sources: "Pew Internet: Mobile " http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile aspx. "The New Multi-Screen World Study" http://www.google.com/think/research-studies/the-new-multi-screen-world-study.html, "Global Mobile Media Consumption Reaching Millennials, http://info.inmobl.com/rs/inmobi/images/Global Mobile_Media Consumption_Reaching Millennials.pdf 98

What we're really doing on our smartphones

shared by dale.bentlage on Feb 06
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It’s no secret that mobile is changing everything about how we cultivate and foster digital relationships. If this is news to you, it’s time to throw away the bag phone and get an upgrade. We t...

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