What we're really doing on our smartphones

MOBILE DEVICES HAVE CHANGED THE WAY PEOPLE CONSUME MEDIA WHY USE MOBILE? 47% MOBILE USE RISES It's easy to use The average mobile 47% It's always there min COMPUTER user consumes 7.2 hours of media daily. Mobile devices represent 27% Can be used privately 27% of this time. 117 min 20% A cure for boredom MOBILE 2014 is the pRedicted year mobile 19% Helps save money INternet usage will overtake desktop usage 86% 16% BOOKS ... of mobile interNet usERS Don't own a computer RADIO Ore using their devices wihile TV POPULAR CROSS-DEVICE ACTIVITES watching TV 19% check their email while in bed 50% 81% 67% 46% 43% check WORK email during Surfing the net Shopping online Managing finances Planning a trip vacation ! 90% of all media interactions are screen-based MOBILE PHONE USES Text messaging 81% 23 TIMES Internet access 60% per day is the average Number that people check their phOnes for messages Email 52% Apps 50% Maps & directions 49% juicebox Music 48% INTERACTIVE Video 21% Sources: "Pew Internet: Mobile " http://pewinternet.org/Commentary/2012/February/Pew-Internet-Mobile aspx. "The New Multi-Screen World Study" http://www.google.com/think/research-studies/the-new-multi-screen-world-study.html, "Global Mobile Media Consumption Reaching Millennials, http://info.inmobl.com/rs/inmobi/images/Global Mobile_Media Consumption_Reaching Millennials.pdf 98