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What We Learned from Sending 100K Email Receipts

Recejothul WHAT WE LEARNED FROM SENDING 100,000 RECEIPTS AVERAGE ATTENTION TIME OF A RECEIPT 14.8 seconds ENGAGEMENT Glanced/Deleted o 17.9% Glanced/Deleted 6.3% o Skim Read o 19.3% Skim Read 16.2% O Read Read 62.8% 77.5% Mobile Desktop OPEN RATE + ENGAGEMENT RATE Compare to Mailchimp's benchmarks for eCommerce e-mail marketing: 100 10 90 8.93% 70.90% 80 70 60 50 5 40 4 2.70% 30 3 20 17.19% 10 Open Rate Engagement Rate *Engagement rate includes any clicks and / or conversions TOP VIEWING ENVIRONMENT 30% of receipts are viewed on an Apple iPhone WHERE DO PEOPLE VIEW RECEIPTS? Desktop (13.2%) Webmail (47.6%) Mobile (39.2%) Webmail views mostly consist of e-mail opens in Gmail RATIO OF HAPPY VS UNHAPPY FEEDBACK SUBMITTED For every 1 unhappy customer, there are 15 happy customers when they were polled via their receipts AVERAGE VALUE OF RECEIPT $0.28 This is calculated by taking the total value of conversions (i.e. additional revenue generated by in-receipt upsells and / or cross-sells) divided by the number of receipts sent. Recejathil SUPERCHARGED EMAIL RECEIPTS

What We Learned from Sending 100K Email Receipts

shared by ivankreimer on Apr 01
4 share
Because Receiptful - and the notion that e-mail receipts are a marketing opportunity - is so new, we wanted to share 6 key insights and learnings that we've accumulated in the last couple of months fr...


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