What Type Of App Fits Your Mobility Appetite?

WHAT TYPE OF APP FITS YOUR MOBILITY APPETITE ? NATIVE APPS Platform specific • Full access to all native APIS • Pixel perfect user interface • Highly responsive and smooth performance Rich user experience • Superior customization • Deeper security implementations • App store distribution • HYBRID APPS L. • Best of both worlds - native and web • Code once, run on multiple platforms • Developed in HTML5, JavaScript and CSS3 with native components MOBILE WEB APPS Lightweight mobile solution Runs in the web browser • • Access to device features • Native app touch-and-feel • App store distribution Onetime code development Developed in HTML5, JavaScript and CSS3 • Reusable and scalable code • Heavy reliance on web connectivity • Instant updates • Unrestricted distribution • • Cost-effective HOW THEY STACK UP NATIVE APPS HYBRID APPS MOBILE WEB APPS Device API Access Full Most features Very few Speed Fast Medium Slow Development Cost High Medium Low Programming Skills Needed Objective C, C#, Java HTML5, JavaScript, CSS HTML5, CSS UX and UI Pixel perfect Near native look and feel Web appearance Push Messaging Yes Yes No Portability Needs to be customized Yes Yes App Store Distribution Yes Yes No Offline Storage Yes Yes No In App purchase / Ads Yes Yes No Promotion on App Store Yes Yes No CHANGING TASTES Linkedin made the switch from HTML5 to native and so did Facebook f in HYBRID APPS NATIVE APPS HUNGRY FOR STATS ? The market for cross-platform mobile development tools is expected to reach $8.2 billion by 2016 US mobile advertising to almost quadruple by 2017 to reach Over half of all deployed applications will be hybrid by 2016. billion. 78% of smartphone users access a retail site via a mobile app 87% of U.S. consumer time on smartphones is in native apps. 81% of adults aged 25-34 have smartphones, the highest smartphone age group penetration in the US. 29% of cell owners describe their cell phone as "something they can't imagine living without." Over half of all deployed applications will be hybrid by 2016. 73% of those surveyed had received a mobile push marketing message 76% from a company. of the US App Store for iPhone revenue came from in-app purchases, 60% 82% of shoppers use mobile of consumers prefer to search for local businesses on mobile devices with half of all local search engines for browsing product information while searches coming from mobile devices. in-store. More Than 50% of All Mobile Searches Have Local Intent |boston btc technology www.boston-technology.com © Boston Technology Corporation. All Rights Reserved [email protected] | +1 781-583-1144 http://digitalsignageuniverse.typepad.com/digital_si nage_universe/2014/02/according-to-goo gle-more-than-50-of-all-mobile-searches-have-local-intent.html#sthash.0TdoYkwX.dpuf | http://info.mblox.com/survey | http://ww- w.emarketer.com/Article/Mobile-Gains-Greater-Share-of-Search-Display-Spending/1010148 | http://www.comscore.com/Insights/Blog/5_Things_Every_Marketer_Should_Know_About_Mobile_Commerce I http://www.niel- http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/ I sen.com/us/en/newswire/2013/smartphone-switch-three-fourths-of-recent-acquirers-chose-smart.html ics.com/Cross%20Platform%20Mobile%20Bro.htm |www.gartner.com | http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2013%20Reports/Q1-2013-Nielsen-Cross-Platform-Report.pdf http://www.distimo.com/| http://www.slideshare.net/LocalVox/2013-mobile-stats-24437821 | http://www.thinkwithgoogle.com/research-studies/mobile-in-store.html http://www.smithspointanalyt- ............**