Transcript

What People are Doing Online

What people are doing Who participates (U.S. online users) Young Teens 12 to 17 Youth Generation Y Generation X Young Boomers Older Boomers 41 to 50 Seniors 62+ 18 to 21 22 to 26 27 to 40 51 to 61 Creators publish Web pages, write blogs. upload videos to sites like YouTube. 34% 37% 30% 19% 12% 5% Critics comment on blogs and post ratings and reviews. 24% 37% 34% 25% 18% 15% 11% Collectors use Really Simple Syndication (RŠS) and tag Web pages to gather information. 11% 16% 18% 16% 15% 16% 11% Joiners use social networking sites. 51% 70% 57% 29% 15% 8% 6% Spectators read blogs, watch peer- generated videos, and listen to podcasts. 49% 59% 54% 41% 31% 26% 19% Inactives are online but don't yet participate in any form of social media. Data: Forrester Research 34% 17% 21% 42% 54% 61% 70% CHART BY ARNO GHELFI

What People are Doing Online

shared by Kristofferson on Mar 25
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Blogs. Podcasts. Video-sharing sites. Social networks. Here's a word of advice for companies scrambling to become a part of these conversations. It's not enough to build a hub in Second Life or create...

Publisher

Businessweek

Designer

Arno Ghelfi

Source

Unknown. Add a source

Category

Technology
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