What is Marketing Automation Infographic

What is Marketing Automation Marketing automation is a process of using automation software to automate marketing tasks marketing automation such as sending emails to prospects, nurturing them, and personalizing messages and content to engage them. FEATURES OF MARKETING AUTOMATION SOFTWARE TRACKING VISITORS 1 An efficient marketing automation software allows you to track your visitors so that you can see which pages they have gone through and the time duration of their page visit. 2 REAL-TIME ALERTS The real-time alerts you receive through the marketing automation tools allow your sales representatives to follow up on the leads by setting useful parameters. LEAD SCORING Score your leads based on their actions performed on your site. See, the number of leads who are likely to get converted. Prioritize the ones that align with your campaign objectives. That's how you can enhance your sales and strengthen your relationships with customers. LEAD NURTURING 4 Nurture the qualified leads by sending your leads the right content at the right time. LANDING PAGES Marketing automation tools allow you to create landing pages without having prior knowledge of HTML. Also, create customized forms to shorten your forms as leads are usually turned off by the long forms. ΡEPPYΒIZ Source: https://www.peppybiz.com/blog/marketing-automation