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What is a DSP?

Flow of Ad Spend (Percent of £) Flow of Advertising Impressions (Percent) 5% 25% PUBLISHERS 20% Direct Premium Keeps 65% 75-90% ADVERTISER AGENCY AUDIENCE Ad Spend Keeps 100% 10-25% 25% LARGE PUBLISHERS (Remnant) 40% 40% EXCHANGES PUBLISHERS Keеps Networks DSPS 40-90% Vendors SSPS 20% Кeеps 10-25% 25% Кeеps 10-80% SMALL/MED PUBLISHERS 5% 35% Keeps 35% 20-60% 25% Per Impression Price Drop Flow of Ad Spend (Percent of £) Flow of Advertising Impressions (Percent) 5% 25% PUBLISHERS 20% Direct Premium Keeps 65% 75-90% ADVERTISER AGENCY AUDIENCE Ad Spend Keeps 100% 10-25% 25% LARGE PUBLISHERS (Remnant) 40% 40% EXCHANGES PUBLISHERS Keеps Networks DSPS 40-90% Vendors SSPS 20% Кeеps 10-25% 25% Кeеps 10-80% SMALL/MED PUBLISHERS 5% 35% Keeps 35% 20-60% 25% Per Impression Price Drop

What is a DSP?

shared by jack.mclaren on Jan 21
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A DSP or Demand Side Platform is the technology that allows advertisers to utilise an ad exchange and the impressions supplied by publishers.

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dsps

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Technology
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