Transcribed

Weighing in on the Gadget Mass Index

Weighing in on the GADGET MASS INDEX SUFFER FROM EXTREME OF GADGET AMERICANS OBESITY To calculate the country's gadget obesity rates, uSell.com asked 1,000 Americans how long they keep devices they no longer use. What they found was startling: |Moderate Gadget Weight 30% Americans that hold on to their unused gadgets for 1-6 months Severe Gadget Weight 10% Americans that hold on to their unused gadgets for 7 months - 1 year Extreme Gadget Obesity 42% Americans that hold on to their unused gadgets for 2 years - forever How the Genders Split When it comes to shedding gadget weight, research demonstrates men and women are motivated by different things: Men tend to sell their gadgets believing they will lose value over time. Women are more likely to sell their gadgets as they desire to declutter. Device Detox 93% of smartphone users say they'd like to sell their gadgets, yet only 39% follow through. 93% Are Interested 39% Actually Sell USell Source: uSell.com, Q4 2014 Consumer Survey %24 %24

Weighing in on the Gadget Mass Index

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Holding onto phones, tablets and other electronic devices is weighing down the American public. Why? People hang onto used devices unnecessarily because they are unaware the devices are still worth go... od money. To confirm this uSell.com surveyed 1,000 people using our exclusive Gadget Mass Index, a system that measures an individual’s propensity to store unused gadgets instead of disposing or selling them. The results clearly confirmed that 42% of all Americans suffer from EGO – Extreme Gadget Obesity. As reflected by the infographic, it was found that Americans are very prone to holding onto old devices: - 30% have “moderate gadget weight” and keep their unused gadgets for 1-6 months - 10% suffer from “severe gadget weight,” and keep their gadgets for 7 months-1 year - 42% of smartphone users have “extreme gadget obesity” and keep unused phones for 2 years to forever We also discovered men and women are motivated to get rid of their devices for different reasons: - Men who believe their devices will lose value over time are more likely to shed excess gadget weight - Women who want to clean out clutter are more likely to shed excess gadget weight

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