Website Experience and Brand Perception

WEBSITE EXPERIENCE & BRAND PERCEPTION OF ONLINE RETAILERS BELIEVE A WEBS TE 76 EXPERIENCE DEFINES BRAND PERCEPTION WHAT ENHANCES USER EXPERIENCE 36 23 35 USER-CENTRIC SECURITY WEBSITE DESIGN 21 MOBILE-DEVICE 21 COMPATIBILITY LOAD TIME SEO IMPROVEMENTS WHAT TRIGGERS NEGATIVE USER EXPERIENCE 1 BLAH 74% of users feel frustrated when they encounter BLAH IRRELEVANT irrelevant ads, offers or CONTENT promotions they are not interested in SLOW- 47% of users doubt the credibility and trustworthiness of the company if its website is too slow or has errors LOADING PAGES BACK CONFUSING Non-intuitive or otherwise confusing navigation НОМE accounts for an increased NAVIGATION bounce rate 4: Lack of trust factors, usability problems or unexpected costs CHECKOUT ITEMS? added on a checkout are TROUBLESS likely to result in shopping cart abandonment THE IMPORTANCE OF BEING MOBILE-FRIENDLY The ability to deliver brand information across multiple platforms is a key to positive brand perception. 67 48 of users feel frustrated when they visit a site that is not mobile-friendly of people are more likely to buy a product or service if they find it on a mobile-friendly MOBILE - FRIENDLY 61 website or people go away from a company's mobile site if it does not give them the info they were looking for Resrouces: How People See Your Website. Crucial cloud Hosting. Available at: http://www.crucial.com.au/blog/2014/10/03/infographic-how-people-see-your-website/ How to Identify & Improve Crappy UX Issues. ConversionXL. Avallable at: http://conversionxl.com/crappy-ux/#. Mobile-triendly sites turn visitors into customers. Google. Available at: http://googlemobileads.blogspot.com/2012/09/mobile-friendly-sites-turn-visitors.html What website issues bother your users? Survey says. Customer Experience Labs. Available at: http://www.customerexperiencelabs.com/what-website-issues-bother-your-users-survey-says/ By Crucial Cloud Hosting CRUCIAL www.crucial.com.au