Web Performance Is User Experience

Web Performance Is User Experience We expect a lot from our online experiences. We want websites to be easy to use, we want them to be safe, and we want them to be fast. That's because fast websites make us happy. Here's why. DESKTOP USERS ARE DEMANDING ecommerce HOW YOUR BRAIN PERCEIVES PAGE LOAD TIMES 50% unhappy visitors will go to a competing site 49% customers expect pages to load in 2 seconds or less second feels instantaneous will have a will never return 35% negative perception of that brand 22 to the slow site second lets you think seamlessly 18% expect pages to load instantly seconds keeps your attention. barely SO ARE MOBILE USERS seconds you're lost have experienced problems when mobile users would not will abandon a site after waiting 5 seconds for return to a site that performs poorly accessing a mobile site a page to load WHAT'S THE "SWEET SPOT" FOR LOAD TIMES? **.. Between 2 and 4 seconds 3 After 4 seconds, bounce rate, conversions, 2 4 and revenue decline sharply FASTER PAGES = BETTER BUSINESS Walmart* intuit STAPLES For every 1 second of improvement to load time, the site experienced a 2% increase in conversions Reduced page load time from 15 seconds to 2 seconds. Experienced a 2% increase in conversions for every second of improvement 1 second of improvement increased conversions by 10% WHAT'S MAKING SITES SLOWER? Web pages are bigger and more complex than ever 1995 2015 2017 The average page was just 14.1 KB and contained a mere 2.3 objects (such as HTML and image files). The average page is 2161 KB and contains 108 objects. Images make up more than 60% of this bulk. At the current rate of growth, the average web page could reach 3 MB by 2017. Etsy experimented with increasing mobile page weight by 160 KB, it triggered a 12% increase in bounce rate. SOASTA Sources: Akamai, eConsultancy, Etsy, HTTP Archive, Intuit, NielsenNorman Group, Nordstrom, Radware, SOASTA, Staples, Walmart Performance is Everything soasta.com