Transcript

The Weather Channel reaches LOCAL users

SPOTLIGHTON LOCATION DATA Weather matters to people and marketers. Weather is relevant. It's personal. And mobile devices are the most personal medium. It's in your pocket, purse, with you all day. The Weather Channel Mobile is 100% local. The Weather Channel | REACHING MORE USERS THAN MANY LEADING “LOCAL" MOBILE APPS QUALITY OF LOCATION DATA MATTERS KNOW WHAT TO ASK! TWC APP IS A TOP 20 MOBILE PROPERTY REACHING 59MM USERS MONTHLY O Do you know where a publisher's data comes from? | 28% MORE USERS O Do you know where a publisher's device data comes from? YELP O Do you know where exactly your brand message will run? GROUPON 94% MORE USERS CRAIGSLIST 112% MORE USERS 69% SMARTPHONE USERS use their MAPQUEST 218% MORE USERS smartphone to check the weather 57% TABLET USERS 145MM smartphone and tablet downloads 26.6 Source: eMarkater, March 2014 MINUTES Source: comScore, June 2014; Omniture, June 2014 per visitor are spent on TVWC Mobile monthly In the U.S., spending on local-mobile advertising is rising rapidly and will surpass spending on national campaigns in three years. TWC USERS DEMOGRAPHICS smartphone tablet | U.S. MOBILE AD SPENDING, billions $20.68 MOBILE WEATHER SITE Local I National O $17.22 Source: BIA/Kelsey, "US Local Madia Forecast, 2012-2017 (Mid-Year Update)," $13.94 Nov 19, 2013 reaching more users than all other mobile weather properties 10.15 59% 41% 53% 47% $7.03 A18-49: 73% A18-49: 58% | 80% $3.65 A25-54: 65% A25-54: 57% of our users HHI $100K+: 37% HHI $100K+: 45% opt-in to share their lat/long data $2.29 $4.18 $5.80 $7.34 $8.76 $9.87 Source: TWC internal Www 2012 2013 2014 2015 2016 2017 Check out the IAB Location Buying Guide by visiting The Weather Channel app NOW! TWC MOBILE LANDSCAPE MARKETPLACE DATA $1.36 $2.85 $4.35 $6.60 $8.45 $10.81

The Weather Channel reaches LOCAL users

shared by acoleman26 on May 01
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Spotlight on location data. The weather is relevant and The Weather Channel can reach more users leveraging it.

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