Wake Up Call - The Truth Behind Mobile App Success

WAKE UP CALL If you build if, they will come... The Truth Behind Success with Mobile Apps With over a million applications in app stores across platform, app developers are finding it increasingly challenging to cut through the noise and get their app discovered and downloaded. So what does it take to succeed in this marketplace? 24 59% of apps don't generate enough revenue to break even on development costs 24 12% earn $50,000 or more in revenue *Top Earners* 68% earned $5,000 or less with their most successful app マリ O DEVELOPERS WHO SPEND = SUCCEED HOW DEVELOPERS ARE REALLY DOING 11% had 500,000 or more downloads WITH THEIR APPS 80% don't generate enough revenue to support a standalone business 63% had downloads of 50,000 or less for their most Top Earners spend an average of 14% of their time on SUccessful app marketing $0 52% had $0 set aside for marketing despite 91% believing that marketing is necessary for success $30k Top Earners have nearly $30,000 as an average marketing budget 52% spend 5% or less of their time promoting their app app.. promo [email protected] www.facebook.com/AppPromo Twitter @AppPromo STRATEGY MONETZATION MARKETING OUR APP www.app-promo.com Source: First Annual Developer Survey 2012 - App Promo