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Voltari Personalization Engine

VOLTARI PERSONALIZATION ENGINE™ WE START WITH JUST FOUR DATA POINTS 01 TIME OF DAY . Who is active at this time? . What do they do or buy at this time? 02 CONTENT . Who visits these sites/apps? . What do they do or buy while visiting these sites/apps? 03 LOCATION - Who lives/works here? - What are their interests? - What do they do or buy while in this location? - What stores/ services are in this location? 04 DEVICE Who owns this type of device? - What do they do or buy with this device? WE USE THIS DATA TO BUILD A PERSONALIZATION SCORE To do this we calculate three Decisioning Scorecards 01 AUDIENCE SCORECARD Examines what kind of users are engaging with your ads 02 PUBLISHER SCORECARD 03 CONTEXTUAL SCORECARD Indicates which Indicates publishers perform best for your ads contextual relevance All three models combine to form the Personalization Score." 99 This allows Voltari to find the best bid for a particular ad request and the user behind it. Based on the Personalization Score,TM we recommend to serve an ad-or not. Ad So we never waste your media budget. Our models learn in real-time whether users engage... .and automatically update your campaign. VOLTARI Simply Smart Advertising voltari.com | sales@voltari.com | 212 388 5500 ©2014 Voltari. All Rights Reservad.

Voltari Personalization Engine

shared by voltari on Apr 05
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Providing a personalized advertising experiences for consumers on mobile requires intelligent data collection and analysis. Here is how Voltari uses data and artificial intelligence to get it right.

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voltari

Category

Technology
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