Virtual Events Audience Engagements Report 2020

HEXAFAIR VIRTUAL EVENT AUDIENCE ENGAGEMENT 2020 How essential is audience engagement, and which techniques are most successful? TECH-SAVVY SUPPORT: Having tech-savvy support on board will help your team to take calls, support & build interactions holistically with your customers. Lack of adequate support & having participants who are sick of online calls will not help your event in any way. 2 49% MARKET VOICE: Over 49% of marketers say that audience engagement & interaction is the most crucial factor for making the virtual event a grand success. 3 89% SOCIALEDIA ENGAGEMENT: Over 89% of event planners prefer social media to engage people before the event. Organizing discussions, q&a, live hangouts, surveys & polls are considered as the most effective techniques to create social media engagement. 4 90% STRATEGY: 49% of event planners use social media to engage attendees. While 13% use it for speaker interaction. To measure attendee satisfaction, over 90% of virtual event organizers are using surveys. 5 SUCCESS RATE: Over 38% of event planners are using social media to gather event feedback. Research states that organizations that didn't use any engagement strategy or who failed to engage attendees were 150% more kely to be unsuccessful. 6 TECHNICAL INFRASTRUCTURE: Technology plays a very crucial role in making your event a grand success. The software you choose for your event can make a great difference. Over 17. 32% of exhibitors decided to take their event virtual based on the technological infrastructure. GOOD MICROPHONE 70% of event organizers have declared that good microphones have played a crucial role in their event success. They are more important than a camera, and marketers have ranked them at 60% importance. 8 TIME-SAVING: 89% of businesses using event technology are saving approximately 200 hours per year. 90% of event marketers believe technology can save time, cost & have a major positive impact on their events' success. https://www.hexafair.com/ Source: Wild Apricot, Markletic, Event MB, 2018, Bizzabbo, 2019 :::