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The Value Of Mobile Payments (2012)

2012: THE VALUE OF MOBILE PAYMENTS cashlog Pay by Mobile THE OPPORTUNITY By 2014, mobile internet usage will exceed desktop usage Mobile Purchases Were Made: 0% 25% 50% 8% 39% Directly to mobile phone bill 20% 21% Using a retailer's payment service Using an | online payments service Using a credit card Top Purchases Using Cell Phone: O00 O00 By 2020 there will be 10 billion mobile connected devices Entertainment Items Electronics Clothing or Apparel Credit Card 1234 5678 9012 12/12 J. SM00 34% Between 2010 & 2015, mobile commerce is forecast to rise almost 4,800% to $119bn Wireless/Phone Services Travel Office Supplies $240bn $670bn Forecast for mobile transactions in 2015 Value of mobile transactions in 2010 USAGE OF CELL PHONE TO PAY Have you ever purchased something with a mobile phone? NO - 29% YES - 71% Why? Why? Don't trust the security 27% 44% Convenience Unreliable 25% 37% Entertainment reception Cannot find item Saw a bargain 18% 14% Too difficult or have no need Advertising 15% 13% Had a previous bad experience Trusted the brand or 12% 12% recommended by a friend Cannot buy what I want Impulse decision 10% 9% Don't have a credit card Unaware it 6% 7% was possible The growth of mobile commerce makes mobile payments the next big thing! TWO WAYS TO PAY Mobile payments can replace cash, cheque or credit card transactions, and can be used for a wide range of services and digital or physical goods Direct Mobile Billing Near Field Communication UNCOMMON SIMPLE - Payment is instantaneous SEAMLESS - Compatible only with selected smartphones UNADAPTABLE - Zero complexity; wide compatibility SECURE - Restricted to in-store purchases UNPROVEN - No cards or logins to compromise - Has yet to convince a mass audience 75% 1.75% In 2011, there were 3.05 billion SMS-enabled handsets, accounting for 75% of all devices In 2011, there were 7 million NFC-enabled handsets, accounting for 1.75% of all devices cashlog Buy online with your mobile. Try it now! Sources: Gigaom / Cap Gemini / Google Think Mobile / MEF / Wikipedia / Comscore / Morgan Stanley / Juniper

The Value Of Mobile Payments (2012)

shared by Designbysoap on Jan 19
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An infographic looking at the current value of mobile payments; examining the rise of smartphone usage, the increase in mobile payments and the different methods of payment available to smartphone users.




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