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User Testing on Any Budget

User Testing.co |.com presents User Testing on Any Budget User testing is a great investment for any company and any budget – from startups with limited time and money to large enterprises with dedicated UX specialists and large testing budgets. Annual Testing Budget $300/yr Who's doing UX research at your company: designated to user testing Probably just you HOW OFTEN 1o test WHAT to test for $300yr Focus your resources on ensuring that your brand message is resonating with people, and that your product is a fit for the market. 5-second impression test Learn what impression your visitors are getting of your company or product when they first see your site. Logo and Branding Learn which design and messaging resonates with your audience. You can use services like FeedbackArmy or Pickfu per month to quickly and inexpensively get opinions of 50 or more people. YP Primary Conversion Pages You can't optimize every page at $300/year, so focus your efforts on pages that have the highest impact on conversions, such as your pricing page and checkout process. WHO to test DEVICES to test Friends, relatives, random testers Your top devices Focus your limited testing resources on the 1 or 2 With this severely limited budget, you're better off with several testers that might not precisely fit your devices your audience is most likely to use. demographic than just a few targeted testers. HOW MANY users to test per month: 2-3 1 WHEN TO TEST: Test during these 2 development stages Design Release L Research & Planning Lstaging L Prototyping Maintenance & Monitoring Development Run at least some tests during the design stage. This saves valuable programming resources by preventing you from developing something that won't work. Who's doing $1,000/yr UX research at your company: designated to user testing Probably still just you WHAT to add to your testing plan HOW OFTEN to test Continue testing these items while you dig deeper: Add these tests to validate overall site quality. Site quality Google published a set of 23 questions they keep in mind when writing their search algorithm. Ask testers those same 1-2х questions to evaluate your overall site quality. bitly/qualityquestions per month Internal search If your site has more than a few pages, your search function may be a primary method your visitors use to find information. Can they find what they're looking for? (For some sites, this is a conversion goldmine.) bitly/testinternalsearch Mobile Even if your visitors primarily use PCs to access your site, the massive and rapidly growing mobile segment cannot be ignored. You may not have a full-fledged mobile development plan, but you need to know what the customer experience is like. WHO to test DEVICES to test 00 A few targeted testers in your primary demographic Your audience's top devices + OSes You can now afford to start targeting the right It looks great on your team's iPhones, but what about types of testers. Focus your first targeting efforts the huge Android market? Your expanded budget lets on people in your primary demographic, based on you do more than just target users on "any computer or any phone: Now you can start identifying and fixing issues on different operating systems. analytics and market research. HOW MANY users to test per month: 3-5 111 WHEN TO TEST: Test during these 3 development stages Maintenance & Monitoring Design Release L Research & Planning Prototyping Development Staging Begin running some tests on a regular schedule, even if you aren't releasing any major updates. $2,500/yr Who's doing UX research at your company: designated to user testing 1-2 team members WHAT to add to your testing plan HOW OFTEN Continue testing these items while you dig deeper: to test It's time to sharpen your competitive advantage by adding: The Competition What is your competition doing better than you? And what advantages can you leverage? Have testers use both your site and your competitors' sites to find these insights. 2-3x per month PPC ads and landing pages CTRS and conversion rates don't tell you how to improve. Have testers perform searches and tell you which ads resonate with them and why. Then have them hit your landing page and tell you why they would or wouldn't take an action. WHO to test DEVICES to test Many targeted testers in your top demographics PCs, smartphones, and tablets. Multiple OSes. Your audience's most popular screen sizes. Continue focusing on your top demographics, but increase the number of testers in order to identify less common problems and get more statistically significant results. At this budget level, you should be covering all device types and the top OSes, and even start testing various mobile device screen sizes such as 5-6" phones and 7" tablets. HOW MANY users to test per month: 8-10 11t1 WHEN TO TEST: Test during these 5 development stages Research Maintenance & Planning Design Development Release & Monitoring Prototyping L staging Start saving design resources by adding testing to the research & planning phase. $5,000/yr Who's doing UX research at your company: designated to user testing 1-2 team members HOW OFTEN WHAT to add to your testing plan to test Continue testing these items while you dig deeper: Keep testing that site or app, but expand your testing to other aspects of your marketing. Social Presence Customers and fans make quick decisions whether to connect with brands on their social accounts. If you can convince them per month to follow you, you can continue engaging with them (and perhaps their friends) for years. Are your pages convincing people to follow you, and is your social messaging on target? Newsletter Digital or print newsletters can be a key marketing component. Test the design, customer interest in the content, and the subscribe and unsubscribe processes. Blog Test this key hub of your content marketing efforts by asking visitor's first impressions (remember that these pages draw first-time visitors who know little about you), navigation and overall usability, and the subscription process. WHO to test DEVICES to test I11os00t1t Many targeted testers in most or all of your demographics PCs, smartphones, and tablets. Your audience's most popular screen sizes. Multiple OS versions. Cast the net wide to learn how you can more At this price point, you should be considering not effectively convert prospects that don't fit your only all device types and screen sizes, but even different versions of operating systems. Android notoriously requires extra testing due to the large core demographic. number of active OS versions. HOW MANY users to test per month: 15-25 1i WHEN TO TEST: Test during these 6 development stages Research & Planning Maintenance & Monitoring Design Development Staging Release L Prototyping By letting your customers take a peek at your beta versions, you'll have a built-in group of willing testers. $10k-80k/yr Who's doing UX research at your company: designated to user testing UX specialists HOW OFTEN to test WHAT to add to your testing plan Continue testing these items while you dig deeper: You have the team to pay attention to the fine details. Take advantage and increase engagement and conversion. Analyze Segments Your tweaks improved overall engagement by 2%, 4-8x but how did various groups and devices perform? Which ones still need attention? per month Events, seasons, sales, etc. These less frequent but highly lucrative events have short-lived pages or sites, but testing can still pay off. Localization Testing If you've invested in additional languages and localization, test with each target demographic. WHO to test DEVICES to test Targeted panelists + your own customers and prospects Using all 3 screens, all supported Os versions, and many screen sizes Users from tester panels are likely still part of your tester pool due to their availability, but your budget Your budget allows you to test virtually anything that your audience is currently using to interact enables you to get more sophisticated with with your site or app, including every version of every OS that you officially support. recruiting by using intercepts or providing incentives to your actual customers. HOW MANY users to test per month: Testing 4-8 times per month across many devices requires a large quantity of testers – possibly 12-75 per week. Consider solutions such as UserTesting.com Enterprise that allow recruiting from sampling companies, and that use in-test metrics to help you quickly identify insights from a large number of tests. 50-300 WHEN TO TEST: Test during these 7 development stages Research Maintenance & Planning Design Prototyping Development Staging Release & Monitoring Your development cycle is running like clockwork, and your testing process should be in sync along the way. The earlier in the process you test, the more time and money you'll save by identifying problems. $100,000+ iyr Who's doing UX research at your company: designated to user testing UX specialists +an outside agency WHAT to add to your testing plan HOW OFTEN to test Continue testing these items while you dig deeper: Your scale allows you to benefit from minor improvements in conversion and engagement-which are not easy to come by. Dig deep for small improvements that turn into big wins. Recommendations and tweaks by industry leaders 20-30x Involve top experts like Krug, Ash, and Sauro to identify per month or implement optimization opportunities, and run tests to check the results. Customer life cycle Test all customer touch points, both online and offline. For every customer interaction, test the user experience and check for any leaks in the conversion funnel. 'Long tail' pages Extend your UX team's reach to pages that often fly under their radar. Consider a system that helps you identify opportunities for improving these pages without requiring your UX specialists to do all the tedious work of finding them. WHO to test DEVICES to test Many targeted testers in most or all of your demographics All 3 screens, all supported and upcoming OS versions, and all screen sizes Leave no stone unturned. Use participants from At this level, testing all your supported OSes and tester panels and your own customer and versions isn't enough; now you're testing on prospect pools to understand the mindset and experience of virtually every type of customer you devices, OSes, and screen sizes that your customers are eagerly waiting for. Be prepared for want to reach. next month's traffic. HOW MANY users to test per month: Testing your site and app(s) at every development stage and across many devices requires many testers - possibly 75-125 per week. Consider solutions such as UserTesting.com Enterprise that allow recruiting from sampling companies, and that use in-test metrics and additional services to help you quickly identify insights from a large number of tests. 300-500 WHEN TO TEST: Test during these 7 development stages Research & Planning Malntenance & Monitoring Design Prototyping Development Staging Release At this level, it's not a question of which stages need testing, but rather how quickly the testing can be processed. Consider outside resources to watch and summarize test videos. User Testing.com PRESENTED BY The fastest way to get feedback

User Testing on Any Budget

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User Testing is a great investment for any company and any budget - from startups with a limited budget to large enterprises with dedicated UX specialists and large testing budgets.

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