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UK Mobile Consumer Survey 2012

UK Mobile Consumer Survey 2012 Early Adopters VS Adopters Late "I'm always keen to use technology products as soon as they when they go wrong or are broken" enter the market" "I only replace technology products пеw Tech Store Here. 10% OK of Average number of mobile devices owned to date 07.9 315 85% 75% own a own a Main Phone smartphone feature phone 37% Tablets 5% own a tablet own a tablet Smartphones vSTablets 16% Tablet ownership impact of the UK 82% 52% 79% use it to own a tablet use it to of the UK go online own a go online 49% smartphone Business vs personal usage use laptop less Business vs personal usage Business Both Laptop Personal 15% 83% Personal 2% Both Business 22% 77% 1% Average spend Average spend £0.80 Connectivity used most often Connectivity used most often £2.50 35% Wi-Fi Wi-Fi 58% 93% 2.2 apps per month Mobile internet 38% 3.7 apps per month use smartphone less Mobile internet 4% Smartphone Wi-Fi usage by location 15% 18% Whilst commuting | Smartphones Tablets When out and about At home 50% 88% 89% At someone else's house Weekly online activities 47% 490. | Smartphones Tablets Using email Internet search Social networks At work News and sport 28% 31% Navigation or maps Online banking At place of study Streaming video Buying goods 11% 10% Streaming music Online games Other 100% 75% 25% Deloitte. The UK research is part of the Deloitte Global Mobile Consumer Survey 2012 which surveyed 27,000 consumers from 15 countries in May/June 2012. The UK study was conducted in May 2012 by YouGov based on a survey written by Deloitte and had 2060 respondents.

UK Mobile Consumer Survey 2012

shared by marcus_butler on Jul 24
How are UK consumers using their mobile devices? Do smartphone owners prefer to connect to Wi-Fi or the mobile internet, how do early adopters differ from late adopters, and what impact does tablet ow...




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