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TXT me maybe: the basics of SMS marketing

Txt Me Maybe THE BASICS OF SMS MARKETING THERE ARE MORE NOMOPHOBIA 72% OF ADULTS USE SMS. MOBILE PHONES IS THE FEAR OF BEING AWAY FROM YOUR IN THE US THAN PEOPLE & MOBILE PHONE 77% FOR SEVERAL MISSING OF CANADIANS HOURS AT A TIME. HAVE MOBILE PHONES. PEOPLE LOOK AT THEIR PHONE EVERY 6 MINUTES; THAT'S 95% SMS IS FLEXIBLE & CUSTOMIZABLE OF TEXTS ARE READ WITHIN 150 TIMES A DAY 3 MIN. OFFERING PERSONILIZATION, DEPLOYMENT OPTIONS & EASY DATABASE SEGMENTATION. WHAT SPAM? DELIVERY ENGAGEMENT RATES IN 7 SEC. THERE ARE NO SPAM FILTERS & YET LESS THAN FOR SMS ARE 6-8 TIMES HIGHER THAN FOR EMAIL. THAT'S 1% OF TEXTS LIGHTNING ARE SPAM. FAST. Types of Shortcodes STANDARD ZERO-RATED PREMIUM (FREE TO USER) COMMON USES: COMMON USES: • MARKETING UTILITY ENTERPRISE SOCIAL CONTENT COMMON USES: MCOMMERCE • MARKETING • DONATIONS UTILITY ENTERPRISE $$ BRAND PAYS $$ END USER PAYS BRAND PAYS END USER PAYS END USER PAYS BRAND PAYS * FREE IF MOBILE PLAN INCLUDES TEXTING USE SMS TO BUILD A PERSONAL CONNECTION AND MAKE IT COUNT. OLSON GATEWAY SOURCES: http://www.statcan.gc.ca/tables-tableaux/sum-som/101/cst0/demo0Za-eng.htm http://cwta.ca/wordpress/wp-content/uploads/201/08/ SubscribersStats_en_2012_4.pdf http://files.ctia.org/pdt/CTIA_Survey_MY_2012_Graphics-_final.pdf http://pewinternet.org/-/media/Files/Reports/2010/PIP_Nielsen%20Apps%20Report.pdf http://www.dailymail.co.uk/news/article-2276752/Mobile-users-leave-phone-minutes-check-150-times-day.html http://www.simplycast.com/blog/top-10-benefits-sms-marketing http://www.motomessage.com/sms-text-marketing-statistics-trends/ http:/www.mobilecommercedaily.com/sms-has-eight-times-the-response-rate-of-email-study Sukhmani Dev | Director, Gateway & Carrier Business Stacy Rampersad | Customer Quality Specialist Caley Brock | Research Intern Joel Lee | Manager, Research & Analytics Izabela Melon | Designer & Marketing Coordinator OLSON.COM MYTHUM.COM

TXT me maybe: the basics of SMS marketing

shared by izabelamelon on Aug 23
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In the ever-changing world of mobile offering new ways for brands to reach consumers via apps, mobile optimized sites and other emerging technologies, some of us may have forgotten about SMS (Short Me...

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