Trading Desks are the Stock Brokers of Digital Advertising

Trading Desks are the Stock Brokers of Digital Advertising Example Investor Company or Individual with money Advertiser Company with ad message BUYERS WaCT DiSNEy World. Ad Agency Provides media buying Recommendations Investment Management ADVISORS Carat Provide investment recommedendations Stock Brokers People who buy & sell stocks Trading Desk FACILITATORS People who buy & sell media via a DSP PretargetO Market Maker TRADING DSP Facilitates trades between buyers & sellers TUSN" TECHNOLOGY Aggregates ad exchanges and data Stock Exchange Where stocks are traded Ad Exchanges Enables buyling and selling of media MARKETS lappnexus Corporation Companies with stocks to sell Publishers SELLERS The New York Times Companies with media to sell PretargetO Company People O Technology Copyright 2011, Working Research, Inc Securities Market Ecosystem Media Buying Ecosystem Trading Desks are the Stock Brokers of Digital Advertising Example Investor Company or Individual with money Advertiser Company with ad message BUYERS WaCT DiSNEy World. Ad Agency Provides media buying Recommendations Investment Management ADVISORS Carat Provide investment recommedendations Stock Brokers People who buy & sell stocks Trading Desk FACILITATORS People who buy & sell media via a DSP PretargetO Market Maker TRADING DSP Facilitates trades between buyers & sellers TECHNOLOGY Aggregates ad exchanges and data Stock Exchange Where stocks are traded Ad Exchanges Enables buyling and selling of media MARKETS lappnexus Corporation Companies with stocks to sell Publishers SELLERS The New York Times Companies with media to sell PretargetO Company People O Technology Copyright 2011, Working Research, Inc Securities Market Ecosystem Media Buying Ecosystem Trading Desks are the Stock Brokers of Digital Advertising Example Investor Company or Individual with money Advertiser Company with ad message BUYERS WaCT DiSNEy World. Ad Agency Provides media buying Recommendations Investment Management ADVISORS Carat Provide investment recommedendations Stock Brokers People who buy & sell stocks Trading Desk FACILITATORS People who buy & sell media via a DSP PretargetO Market Maker TRADING DSP Facilitates trades between buyers & sellers TECHNOLOGY Aggregates ad exchanges and data Stock Exchange Where stocks are traded Ad Exchanges Enables buyling and selling of media MARKETS lappnexus Corporation Companies with stocks to sell Publishers SELLERS The New York Times Companies with media to sell PretargetO Company People O Technology Copyright 2011, Working Research, Inc Securities Market Ecosystem Media Buying Ecosystem Trading Desks are the Stock Brokers of Digital Advertising Example Investor Company or Individual with money Advertiser Company with ad message BUYERS WaCT DiSNEy World. Ad Agency Provides media buying Recommendations Investment Management ADVISORS Carat Provide investment recommedendations Stock Brokers People who buy & sell stocks Trading Desk FACILITATORS People who buy & sell media via a DSP PretargetO Market Maker TRADING DSP Facilitates trades between buyers & sellers TECHNOLOGY Aggregates ad exchanges and data Stock Exchange Where stocks are traded Ad Exchanges Enables buyling and selling of media MARKETS lappnexus Corporation Companies with stocks to sell Publishers SELLERS The New York Times Companies with media to sell PretargetO Company People O Technology Copyright 2011, Working Research, Inc Securities Market Ecosystem Media Buying Ecosystem Trading Desks are the Stock Brokers of Digital Advertising Example Investor Company or Individual with money Advertiser Company with ad message BUYERS WaCT DiSNEy World. Ad Agency Provides media buying Recommendations Investment Management ADVISORS Carat Provide investment recommedendations Stock Brokers People who buy & sell stocks Trading Desk FACILITATORS People who buy & sell media via a DSP PretargetO Market Maker TRADING DSP Facilitates trades between buyers & sellers TECHNOLOGY Aggregates ad exchanges and data Stock Exchange Where stocks are traded Ad Exchanges Enables buyling and selling of media MARKETS lappnexus Corporation Companies with stocks to sell Publishers SELLERS The New York Times Companies with media to sell PretargetO Company People O Technology Copyright 2011, Working Research, Inc Securities Market Ecosystem Media Buying Ecosystem Trading Desks are the Stock Brokers of Digital Advertising Example Investor Company or Individual with money Advertiser Company with ad message BUYERS WaCT DiSNEy World. Ad Agency Provides media buying Recommendations Investment Management ADVISORS Carat Provide investment recommedendations Stock Brokers People who buy & sell stocks Trading Desk FACILITATORS People who buy & sell media via a DSP PretargetO Market Maker TRADING DSP Facilitates trades between buyers & sellers TECHNOLOGY Aggregates ad exchanges and data Stock Exchange Where stocks are traded Ad Exchanges Enables buyling and selling of media MARKETS lappnexus Corporation Companies with stocks to sell Publishers SELLERS The New York Times Companies with media to sell PretargetO Company People O Technology Copyright 2011, Working Research, Inc Securities Market Ecosystem Media Buying Ecosystem Trading Desks are the Stock Brokers of Digital Advertising Example Investor Company or Individual with money Advertiser Company with ad message BUYERS WaCT DiSNEy World. Ad Agency Provides media buying Recommendations Investment Management ADVISORS Carat Provide investment recommedendations Stock Brokers People who buy & sell stocks Trading Desk FACILITATORS People who buy & sell media via a DSP PretargetO Market Maker TRADING DSP Facilitates trades between buyers & sellers TECHNOLOGY Aggregates ad exchanges and data Stock Exchange Where stocks are traded Ad Exchanges Enables buyling and selling of media MARKETS lappnexus Corporation Companies with stocks to sell Publishers SELLERS The New York Times Companies with media to sell PretargetO Company People O Technology Copyright 2011, Working Research, Inc Securities Market Ecosystem Media Buying Ecosystem