Transcript

Top 5 Marketing Apps in Salesforce

TOP 5 MARKETING APPS IN SALESFORCE 02 03 01 CAMPAIGN CALENDAR ICONTACT EMAIL MARKETING SALES GENIUS BIZIBLE MARKETING PARDOT MARKETING AUTOMATION ANALYTICS, GOOGLE ADWORDS ANALYTICS, 04 CAMPAIGN ROI, LEAD SOURCE 05 01 |CAMPAIGN ICALENDAR BracketLabs 2012 Campaign Management TOP TAKEAWAYS Generates interactive marketing calendar inside Salesforce Tracks marketing activities in real time Plan and schedule marketing campaigns #01 Track marketing efforts #02 across channels Improve productivity and efficiency #06 BENEFITS Gain detailed insights, including insights on ROI #03 Avoid routine #05 chores Communicate key marketing # 04 activities and events to all stakeholders Easy drag-and-drop interface to create and manage marketing campaigns HOW IT WORKS Color-coded, filterable, drag-and-drop calendar tool Inline editing facility to make changes easily Easy filtering using existing campaign list views INSTALLATION Full Chatter integration that makes sharing and collaboration easy Easy – installs in a few minutes without any data migration or complex configuration Easy parent-child hierarchy visualization and color-coded filterable visualization Simple printing using integrated print view %24 PRICING FREE TRIAL AVAILABLE 14 DAY $15 USD per user per month $3,500 USD per company per year 02 |ICONTACT EMAIL MARKETING iContact 2010 Mass Email Send mass emails from inside Salesforce TOP TAKEAWAYS Social sharing with emails with social buttons Track mass emails in real time BENEFITS Seamless emailing from Salesforce Easy access to metrics campaigns page to measure effectiveness of campaign Personalized messages using custom fields created in Salesforce Ability to view how each contact or lead interacts with the mass emails Integration of social media add-ons to emails like tweet buttons Adds lists to campaigns Validates merge fields and sends messages by creating an SF report and hitting "add to campaign" Builds email marketing templates in Salesforce with the merge fields HOW IT WORKS Facilitates detailed tracking of every contact and lead within Salesforce by delivering key metrics like: 2 Creates, sends and tracks emails with Salesforce Campaigns tab Unique opens Total opens Unique clicks Bounced emails Delivered emails Unsubscribes/ Opt-outs Complaints per message 1 Facilitates automatic opt-outs for unsubscribes No per user fee One monthly site license for the entire team Exact pricing varies INSTALLATION PRICING Easy - takes about an hour 03 |SALES IGENIUS CallidusCloud 2006 Marketing Automation TOP TAKEAWAYS Automates marketing efforts Enables campaign management Offers online tracking to identify interested prospects Provides real-time engagement alerts of leads to sales reps BENEFITS - Facilitates creation of marketing campaign through a simple drag and drop method " Simplifies lead nurturing - Generates more qualified opportunities for sales at a lower cost " Engages a broad spectrum of prospects through multiple channels Enables engaging with prospects immediately when they show exhibit buy-ready behavior HOW IT WORKS - Integrates seamlessly with Salesforce - Enables creation of campaigns through drag and drop method - Runs on an advanced platform that maximizes inbox deliverability and uptime - Trackable PURL takes the customer back to the landing page to track both online and offline communications - Genius Engagement Alert window notifies marketing and sales in real-time, when leads exhibit sales-ready behavior - Smartgroup function makes it possible to segment customers based on predefined criteria - Each user gets top-grade training, support, deliverability consulting, and a dedicated customer success manager that allows them to use the app optimally | INSTALLATION PRICING Easy - account provisioned within 45 minutes Starting at $400 USD per company per month Time to market - around one week 04 |BIZIBLE MARKETING ANALYTICS, GOOGLE ADWORDS ANALYTICS, CAMPAIGNROI, |LEAD SOURCE Bizible Marketing Analytics 2013 Campaign Management TOP TAKEAWAYS Integrates all sales and marketing data BENEFITS I Powerful analytical insights into sales and marketing I Delivers great business intelligence I Improved insights that make explicit the ROI of various campaigns and events I Supports effective decision-making and budgets I Facilitates custom web event tracking, such as video views, downloads, etc. 03 Compatible with Web-to-lead, Hubspot, Marketo, Pardot, Act-On, Eloqua, WordPress, Unbounce, FormAssembly, Google Analytics, email marketing, ExactTarget, MailChimp, Constant Contact and other marketing tools HOWIT WORKS 04 Brings AdWords, Bing and UTM parameters inside Salesforce for easy attribution of campaign effectiveness 02 05 Integrates with all online marketing channels including AdWords, Bing Ads, Facebook at a granular level Delivers out-of-the-box reports and dashboards that improves insights 01 INSTALLATION Easy - installs in minutes Enables customizable tracking for leads, contacts, cases, person accounts and opportunities PRICING Starting $250 USD per company per month Free trial available 01 02 03 04 05 05 |PARDOT MARKETING | AUTOMATION Pardot LLC 2007 Marketing Automation TOP TAKEAWAYS Marketing automation, email marketing, and lead nurturing BENEFITS Tracks, scores, and nurtures prospects throughout the sales cycle Advanced tracking and analytics, which help marketers decide which leads show the most buying signals Notifies sales reps of prospect activities in real time Enables marketing automation to nurture leads with drip email programs Facilitates closed-loop reporting to measure ROI of the marketing efforts HOWIT WORKS · Simple, user-friendly interface with powerful functionalities · Advanced micro-level web analytics capture all relevant activities connected to prospect - Tracks all interactions related to the prospect, including forms, downloads, page views, and scores prospects based on the laid down parameters • Tracking activity integrated with Salesforce; displays directly inside the Salesforce lead record - Marketing automation moves prospects automatically up the sales pipeline - Strong support, including · An implementation specialist for new clients · Access to a client advocate for ongoing strategy sessions · Unlimited technical support through email, in-app chat, and phone INSTALLATION PRICING Easy – the app has a well-organized implementation | The entire process takes around a week Starting at $1,000 USD per company per month Reference • http://blogs.Salesforce.com/company/2012/12/5-apps-for-marketing-from-the-appexchange.html http://www.docurated.com/all-things-productivity/top-apps-Salesforce-appexchange-category • https://appexchange.Salesforce.com/category/marketing • http://marketingautomationtimes.com/marketing-automation-software-reviews/genius-com/ Reference

Top 5 Marketing Apps in Salesforce

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Find out the best marketing applications in Salesforce, that can help your business marketing plans

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