Top 5 Handset OEMs 2001-2010

rision mobile A DECADE OF HANDSETS TOP 5 HANDSET OEMS 2001-2010 VisionMobile presents the top 5 handset manufacturers from 2001 to 2010. This infographic tracks the changes in the top 5 OEM leaderboard in the past 10 years, as the handset OEM 'old guard' gives way to PC-borne contenders. Top 5 OEM leaderboard across 2001-2003 The years of low mobile phone penetration and steady growth. Handset market dominated by vertical integrators, primarily from Europe, with hardly any changes in the top 5 OEM leaderboard •• = 20 million handsets Total: Total: Total: 2001 2002 430,000 thousand handsets 2003 400,000 520,000 thousand handsets thousand handsets E NOKIA NOKIA NOKIA MOTOROLA MOTOROLA MOTOROLA 3 SIEMENS 3 SAMSUNG 3 SAMSUNG SAMSUNG SIEMENS SIEMENS Sony Ericsson Sony Ericsson Sony Ericsson Other Other Other Years 2004-2006 Mobile phone market almost doubles in size, edging close to the 1-billion-a-year milestone. Nokia establishes itself as a handset superpower and Siemens becomes the first victim of margin pressures. Koreans entrench their position amongst the top 5 OEMS •• = 20 million handsets Total: Total: Total: 2004 670,000 2005 820,000 2006 990,000 thousand handsets E thousand handsets E thousand handsets E ... NOKIA NOKIA NOKIA 2 2 MOTOROLA MOTOROLA MOTOROLA 3 SAMSUNG 3 SAMSUNG 3 SAMSUNG SIEMENS LG Sony Ericsson LG LG Sony Ericsson Other Other Other Years 2007-2009 The years of maturity and realism, as market suffers first negative growth. Korean OEMS lay claim to the top 2 and 3 positions, driven by carrier deals, while Motorola and Sony Ericsson fail to recapture the glory of the RAZR and Cybershot days .. = 20 million handsets Total: Total: Total: 2007 1,150,000 thousand handsets E 2008 2009 1,220,000 1,210,000 thousand handsets E thousand handsets E NOKIA NOKIA NOKIA SAMSUNG SAMSUNG SAMSUNG 3 3 LG 3 LG MOTOROLA AA Sony Ericsson MOTOROLA MOTOROLA LG Sony Ericsson Sony Ericsson Other Other Other Year 2010 The year of smartphones and developer economics. Major upsets in the leaderboard, as software-led players replace the weakest of the 'old guard' and 10s of assemblers take up 30% of market. Android (Internet DNA) fuels unprecedented smartphone and apps growth ••= 20 million handsets Total: 2010 1,400,000 thousand handsets NOKIA SAMSUNG 3 LG BIM Other Handsets sold 2001-2010 million handsets 1400 1000 600 200 million handsets 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 TOP 5 HANDSET OEM 2001-2010 = 100 million handsets 1 3,080,000 thousand handsets NOKIA 2 1,300,000 SAMSUNG thousand handsets 3 1,000,000 thousand handsets MOTOROLA 4 10000000 635,000 LG thousand handsets 540,000 thousand handsets Sony Ericsson VisionMobile is a leading market analysis and strategy firm, for all things connected. We offer competitive analysis, market due diligence, industry maps, corporate training and strategy guidance, ranging from the industry's hottest trends to under-the-radar market sectors. Our mantra: distilling market noise into market sense. CREATED BY: To find out more, visit www.visionmobile.com To embed this infographic on your website, visit www.visionmobile.com/OEM For more VisionMobile infographics, visit www.visionmobile.com/infographics vision mobile This infographic is based on VisionMobile research. Sources: We've used what we consider to be the most reliable sales and shipment data published by handset OEMS as well as Gartner, Strategy Analytics and IDC *Licensed under a Creative Commons Attribution 3.0 License CC Sounas rision mobile A DECADE OF HANDSETS ТОP 5 HANDSET OEMS 2001-2010 VisionMobile presents the top 5 handset manufacturers from 2001 to 2010. This infographic tracks the changes in the top 5 OEM leaderboard in the past 10 years, as the handset OEM 'old guard' gives way to PC-borne contenders. Top 5 OEM leaderboard across 2001-2003 The years of low mobile phone penetration and steady growth. Handset market dominated by vertical integrators, primarily from Europe, with hardly any changes in the top 5 OEM leaderboard •• = 20 million handsets Total: Total: Total: 2001 2002 430,000 thousand handsets 2003 400,000 520,000 thousand handsets thousand handsets E 1 NOKIA NOKIA 1 NOKIA 2 2 MOTOROLA MOTOROLA MOTOROLA 3 SIEMENS 3 SAMSUNG 3 SAMSUNG 4 SAMSUNG SIEMENS 4 SIEMENS 5 5 Sony Ericsson Sony Ericsson Sony Ericsson Other Other Other Years 2004-2006 Mobile phone market almost doubles in size, edging close to the 1-billion-a-year milestone. Nokia establishes itself as a handset superpower and Siemens becomes the first victim of margin pressures. Koreans entrench their position amongst the top 5 OEMS •• = 20 million handsets Total: Total: Total: 2004 670,000 2005 820,000 2006 990,000 thousand handsets E thousand handsets E thousand handsets E ... NOKIA NOKIA NOKIA 2 2 MOTOROLA MOTOROLA MOTOROLA 3 SAMSUNG 3 SAMSUNG 3 SAMSUNG 4 SIEMENS 4 LG 4 Sony Ericsson LG 5 LG Sony Ericsson Other Other Other Years 2007-2009 The years of maturity and realism, as market suffers first negative growth. Korean OEMS lay claim to the top 2 and 3 positions, driven by carrier deals, while Motorola and Sony Ericsson fail to recapture the glory of the RAZR and Cybershot days .. = 20 million handsets Total: Total: Total: 2007 1,150,000 thousand handsets E 2008 2009 1,220,000 1,210,000 thousand handsets E thousand handsets E . . . .. ..... NOKIA NOKIA NOKIA SAMSUNG 2 SAMSUNG SAMSUNG 3 3 LG 3 LG MOTOROLA 4 4 AA 4 Sony Ericsson MOTOROLA MOTOROLA 5 LG Sony Ericsson Sony Ericsson Other Other Other Year 2010 The year of smartphones and developer economics. Major upsets in the leaderboard, as software-led players replace the weakest of the 'old guard' and 10s of assemblers take up 30% of market. Android (Internet DNA) fuels unprecedented smartphone and apps growth ••= 20 million handsets Total: 2010 1,400,000 thousand handsets . 0. ... NOKIA SAMSUNG 3 LG 4 BIM 5 Other Handsets sold 2001-2010 million handsets 1400 1000 600 200 million handsets 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 ТОP 5 HANDSET OEM 2001-2010 = 100 million handsets 1 3,080,000 thousand handsets NOKIA 2 1,300,000 SAMSUNG thousand handsets 3 1,000,000 thousand handsets MOTOROLA 4 10000000 635,000 LG thousand handsets 540,000 thousand handsets Sony Ericsson VisionMobile is a leading market analysis and strategy firm, for all things connected. We offer competitive analysis, market due diligence, industry maps, corporate training and strategy guidance, ranging from the industry's hottest trends to under-the-radar market sectors. Our mantra: distilling market noise into market sense. CREATED BY: To find out more, visit www.visionmobile.com To embed this infographic on your website, visit www.visionmobile.com/OEM For more VisionMobile infographics, visit www.visionmobile.com/infographics vision mobile This infographic is based on VisionMobile research. Sources: We've used what we consider to be the most reliable sales and shipment data published by handset OEMS as well as Gartner, Strategy Analytics and IDC *Licensed under a Creative Commons Attribution 3.0 License CC Sounas rision mobile A DECADE OF HANDSETS ТОP 5 HANDSET OEMS 2001-2010 VisionMobile presents the top 5 handset manufacturers from 2001 to 2010. This infographic tracks the changes in the top 5 OEM leaderboard in the past 10 years, as the handset OEM 'old guard' gives way to PC-borne contenders. Top 5 OEM leaderboard across 2001-2003 The years of low mobile phone penetration and steady growth. Handset market dominated by vertical integrators, primarily from Europe, with hardly any changes in the top 5 OEM leaderboard •• = 20 million handsets Total: Total: Total: 2001 2002 430,000 thousand handsets 2003 400,000 520,000 thousand handsets thousand handsets E 1 NOKIA NOKIA 1 NOKIA 2 2 MOTOROLA MOTOROLA MOTOROLA 3 SIEMENS 3 SAMSUNG 3 SAMSUNG 4 SAMSUNG SIEMENS 4 SIEMENS 5 5 Sony Ericsson Sony Ericsson Sony Ericsson Other Other Other Years 2004-2006 Mobile phone market almost doubles in size, edging close to the 1-billion-a-year milestone. Nokia establishes itself as a handset superpower and Siemens becomes the first victim of margin pressures. Koreans entrench their position amongst the top 5 OEMS •• = 20 million handsets Total: Total: Total: 2004 670,000 2005 820,000 2006 990,000 thousand handsets E thousand handsets E thousand handsets E ... NOKIA NOKIA NOKIA 2 2 MOTOROLA MOTOROLA MOTOROLA 3 SAMSUNG 3 SAMSUNG 3 SAMSUNG 4 SIEMENS 4 LG 4 Sony Ericsson LG 5 LG Sony Ericsson Other Other Other Years 2007-2009 The years of maturity and realism, as market suffers first negative growth. Korean OEMS lay claim to the top 2 and 3 positions, driven by carrier deals, while Motorola and Sony Ericsson fail to recapture the glory of the RAZR and Cybershot days .. = 20 million handsets Total: Total: Total: 2007 1,150,000 thousand handsets E 2008 2009 1,220,000 1,210,000 thousand handsets E thousand handsets E . . . .. ..... NOKIA NOKIA NOKIA SAMSUNG 2 SAMSUNG SAMSUNG 3 3 LG 3 LG MOTOROLA 4 4 AA 4 Sony Ericsson MOTOROLA MOTOROLA 5 LG Sony Ericsson Sony Ericsson Other Other Other Year 2010 The year of smartphones and developer economics. Major upsets in the leaderboard, as software-led players replace the weakest of the 'old guard' and 10s of assemblers take up 30% of market. Android (Internet DNA) fuels unprecedented smartphone and apps growth ••= 20 million handsets Total: 2010 1,400,000 thousand handsets . 0. ... NOKIA SAMSUNG 3 LG 4 BIM 5 Other Handsets sold 2001-2010 million handsets 1400 1000 600 200 million handsets 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 ТОP 5 HANDSET OEM 2001-2010 = 100 million handsets 1 3,080,000 thousand handsets NOKIA 2 1,300,000 SAMSUNG thousand handsets 3 1,000,000 thousand handsets MOTOROLA 4 10000000 635,000 LG thousand handsets 540,000 thousand handsets Sony Ericsson VisionMobile is a leading market analysis and strategy firm, for all things connected. We offer competitive analysis, market due diligence, industry maps, corporate training and strategy guidance, ranging from the industry's hottest trends to under-the-radar market sectors. Our mantra: distilling market noise into market sense. CREATED BY: To find out more, visit www.visionmobile.com To embed this infographic on your website, visit www.visionmobile.com/OEM For more VisionMobile infographics, visit www.visionmobile.com/infographics vision mobile This infographic is based on VisionMobile research. Sources: We've used what we consider to be the most reliable sales and shipment data published by handset OEMS as well as Gartner, Strategy Analytics and IDC *Licensed under a Creative Commons Attribution 3.0 License CC Sounas rision mobile A DECADE OF HANDSETS ТОP 5 HANDSET OEMS 2001-2010 VisionMobile presents the top 5 handset manufacturers from 2001 to 2010. This infographic tracks the changes in the top 5 OEM leaderboard in the past 10 years, as the handset OEM 'old guard' gives way to PC-borne contenders. Top 5 OEM leaderboard across 2001-2003 The years of low mobile phone penetration and steady growth. Handset market dominated by vertical integrators, primarily from Europe, with hardly any changes in the top 5 OEM leaderboard •• = 20 million handsets Total: Total: Total: 2001 2002 430,000 thousand handsets 2003 400,000 520,000 thousand handsets thousand handsets E 1 NOKIA NOKIA 1 NOKIA 2 2 MOTOROLA MOTOROLA MOTOROLA 3 SIEMENS 3 SAMSUNG 3 SAMSUNG 4 SAMSUNG SIEMENS 4 SIEMENS 5 5 Sony Ericsson Sony Ericsson Sony Ericsson Other Other Other Years 2004-2006 Mobile phone market almost doubles in size, edging close to the 1-billion-a-year milestone. Nokia establishes itself as a handset superpower and Siemens becomes the first victim of margin pressures. Koreans entrench their position amongst the top 5 OEMS •• = 20 million handsets Total: Total: Total: 2004 670,000 2005 820,000 2006 990,000 thousand handsets E thousand handsets E thousand handsets E ... NOKIA NOKIA NOKIA 2 2 MOTOROLA MOTOROLA MOTOROLA 3 SAMSUNG 3 SAMSUNG 3 SAMSUNG 4 SIEMENS 4 LG 4 Sony Ericsson LG 5 LG Sony Ericsson Other Other Other Years 2007-2009 The years of maturity and realism, as market suffers first negative growth. Korean OEMS lay claim to the top 2 and 3 positions, driven by carrier deals, while Motorola and Sony Ericsson fail to recapture the glory of the RAZR and Cybershot days .. = 20 million handsets Total: Total: Total: 2007 1,150,000 thousand handsets E 2008 2009 1,220,000 1,210,000 thousand handsets E thousand handsets E . . . .. ..... NOKIA NOKIA NOKIA SAMSUNG 2 SAMSUNG SAMSUNG 3 3 LG 3 LG MOTOROLA 4 4 AA 4 Sony Ericsson MOTOROLA MOTOROLA 5 LG Sony Ericsson Sony Ericsson Other Other Other Year 2010 The year of smartphones and developer economics. Major upsets in the leaderboard, as software-led players replace the weakest of the 'old guard' and 10s of assemblers take up 30% of market. Android (Internet DNA) fuels unprecedented smartphone and apps growth ••= 20 million handsets Total: 2010 1,400,000 thousand handsets . 0. ... NOKIA SAMSUNG 3 LG 4 BIM 5 Other Handsets sold 2001-2010 million handsets 1400 1000 600 200 million handsets 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 ТОP 5 HANDSET OEM 2001-2010 = 100 million handsets 1 3,080,000 thousand handsets NOKIA 2 1,300,000 SAMSUNG thousand handsets 3 1,000,000 thousand handsets MOTOROLA 4 10000000 635,000 LG thousand handsets 540,000 thousand handsets Sony Ericsson VisionMobile is a leading market analysis and strategy firm, for all things connected. We offer competitive analysis, market due diligence, industry maps, corporate training and strategy guidance, ranging from the industry's hottest trends to under-the-radar market sectors. Our mantra: distilling market noise into market sense. CREATED BY: To find out more, visit www.visionmobile.com To embed this infographic on your website, visit www.visionmobile.com/OEM For more VisionMobile infographics, visit www.visionmobile.com/infographics vision mobile This infographic is based on VisionMobile research. Sources: We've used what we consider to be the most reliable sales and shipment data published by handset OEMS as well as Gartner, Strategy Analytics and IDC *Licensed under a Creative Commons Attribution 3.0 License CC Sounas rision mobile A DECADE OF HANDSETS ТОP 5 HANDSET OEMS 2001-2010 VisionMobile presents the top 5 handset manufacturers from 2001 to 2010. This infographic tracks the changes in the top 5 OEM leaderboard in the past 10 years, as the handset OEM 'old guard' gives way to PC-borne contenders. Top 5 OEM leaderboard across 2001-2003 The years of low mobile phone penetration and steady growth. Handset market dominated by vertical integrators, primarily from Europe, with hardly any changes in the top 5 OEM leaderboard •• = 20 million handsets Total: Total: Total: 2001 2002 430,000 thousand handsets 2003 400,000 520,000 thousand handsets thousand handsets E 1 NOKIA NOKIA 1 NOKIA 2 2 MOTOROLA MOTOROLA MOTOROLA 3 SIEMENS 3 SAMSUNG 3 SAMSUNG 4 SAMSUNG SIEMENS 4 SIEMENS 5 5 Sony Ericsson Sony Ericsson Sony Ericsson Other Other Other Years 2004-2006 Mobile phone market almost doubles in size, edging close to the 1-billion-a-year milestone. Nokia establishes itself as a handset superpower and Siemens becomes the first victim of margin pressures. Koreans entrench their position amongst the top 5 OEMS •• = 20 million handsets Total: Total: Total: 2004 670,000 2005 820,000 2006 990,000 thousand handsets E thousand handsets E thousand handsets E ... NOKIA NOKIA NOKIA 2 2 MOTOROLA MOTOROLA MOTOROLA 3 SAMSUNG 3 SAMSUNG 3 SAMSUNG 4 SIEMENS 4 LG 4 Sony Ericsson LG 5 LG Sony Ericsson Other Other Other Years 2007-2009 The years of maturity and realism, as market suffers first negative growth. Korean OEMS lay claim to the top 2 and 3 positions, driven by carrier deals, while Motorola and Sony Ericsson fail to recapture the glory of the RAZR and Cybershot days .. = 20 million handsets Total: Total: Total: 2007 1,150,000 thousand handsets E 2008 2009 1,220,000 1,210,000 thousand handsets E thousand handsets E . . . .. ..... NOKIA NOKIA NOKIA SAMSUNG 2 SAMSUNG SAMSUNG 3 3 LG 3 LG MOTOROLA 4 4 AA 4 Sony Ericsson MOTOROLA MOTOROLA 5 LG Sony Ericsson Sony Ericsson Other Other Other Year 2010 The year of smartphones and developer economics. Major upsets in the leaderboard, as software-led players replace the weakest of the 'old guard' and 10s of assemblers take up 30% of market. Android (Internet DNA) fuels unprecedented smartphone and apps growth ••= 20 million handsets Total: 2010 1,400,000 thousand handsets . 0. ... NOKIA SAMSUNG 3 LG 4 BIM 5 Other Handsets sold 2001-2010 million handsets 1400 1000 600 200 million handsets 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 ТОP 5 HANDSET OEM 2001-2010 = 100 million handsets 1 3,080,000 thousand handsets NOKIA 2 1,300,000 SAMSUNG thousand handsets 3 1,000,000 thousand handsets MOTOROLA 4 10000000 635,000 LG thousand handsets 540,000 thousand handsets Sony Ericsson VisionMobile is a leading market analysis and strategy firm, for all things connected. We offer competitive analysis, market due diligence, industry maps, corporate training and strategy guidance, ranging from the industry's hottest trends to under-the-radar market sectors. Our mantra: distilling market noise into market sense. CREATED BY: To find out more, visit www.visionmobile.com To embed this infographic on your website, visit www.visionmobile.com/OEM For more VisionMobile infographics, visit www.visionmobile.com/infographics vision mobile This infographic is based on VisionMobile research. Sources: We've used what we consider to be the most reliable sales and shipment data published by handset OEMS as well as Gartner, Strategy Analytics and IDC *Licensed under a Creative Commons Attribution 3.0 License CC Sounas rision mobile A DECADE OF HANDSETS ТОP 5 HANDSET OEMS 2001-2010 VisionMobile presents the top 5 handset manufacturers from 2001 to 2010. This infographic tracks the changes in the top 5 OEM leaderboard in the past 10 years, as the handset OEM 'old guard' gives way to PC-borne contenders. Top 5 OEM leaderboard across 2001-2003 The years of low mobile phone penetration and steady growth. Handset market dominated by vertical integrators, primarily from Europe, with hardly any changes in the top 5 OEM leaderboard •• = 20 million handsets Total: Total: Total: 2001 2002 430,000 thousand handsets 2003 400,000 520,000 thousand handsets thousand handsets E 1 NOKIA NOKIA 1 NOKIA 2 2 MOTOROLA MOTOROLA MOTOROLA 3 SIEMENS 3 SAMSUNG 3 SAMSUNG 4 SAMSUNG SIEMENS 4 SIEMENS 5 5 Sony Ericsson Sony Ericsson Sony Ericsson Other Other Other Years 2004-2006 Mobile phone market almost doubles in size, edging close to the 1-billion-a-year milestone. Nokia establishes itself as a handset superpower and Siemens becomes the first victim of margin pressures. Koreans entrench their position amongst the top 5 OEMS •• = 20 million handsets Total: Total: Total: 2004 670,000 2005 820,000 2006 990,000 thousand handsets E thousand handsets E thousand handsets E ... NOKIA NOKIA NOKIA 2 2 MOTOROLA MOTOROLA MOTOROLA 3 SAMSUNG 3 SAMSUNG 3 SAMSUNG 4 SIEMENS 4 LG 4 Sony Ericsson LG 5 LG Sony Ericsson Other Other Other Years 2007-2009 The years of maturity and realism, as market suffers first negative growth. Korean OEMS lay claim to the top 2 and 3 positions, driven by carrier deals, while Motorola and Sony Ericsson fail to recapture the glory of the RAZR and Cybershot days .. = 20 million handsets Total: Total: Total: 2007 1,150,000 thousand handsets E 2008 2009 1,220,000 1,210,000 thousand handsets E thousand handsets E . . . .. ..... NOKIA NOKIA NOKIA SAMSUNG 2 SAMSUNG SAMSUNG 3 3 LG 3 LG MOTOROLA 4 4 AA 4 Sony Ericsson MOTOROLA MOTOROLA 5 LG Sony Ericsson Sony Ericsson Other Other Other Year 2010 The year of smartphones and developer economics. Major upsets in the leaderboard, as software-led players replace the weakest of the 'old guard' and 10s of assemblers take up 30% of market. Android (Internet DNA) fuels unprecedented smartphone and apps growth ••= 20 million handsets Total: 2010 1,400,000 thousand handsets . 0. ... NOKIA SAMSUNG 3 LG 4 BIM 5 Other Handsets sold 2001-2010 million handsets 1400 1000 600 200 million handsets 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 ТОP 5 HANDSET OEM 2001-2010 = 100 million handsets 1 3,080,000 thousand handsets NOKIA 2 1,300,000 SAMSUNG thousand handsets 3 1,000,000 thousand handsets MOTOROLA 4 10000000 635,000 LG thousand handsets 540,000 thousand handsets Sony Ericsson VisionMobile is a leading market analysis and strategy firm, for all things connected. We offer competitive analysis, market due diligence, industry maps, corporate training and strategy guidance, ranging from the industry's hottest trends to under-the-radar market sectors. Our mantra: distilling market noise into market sense. CREATED BY: To find out more, visit www.visionmobile.com To embed this infographic on your website, visit www.visionmobile.com/OEM For more VisionMobile infographics, visit www.visionmobile.com/infographics vision mobile This infographic is based on VisionMobile research. Sources: We've used what we consider to be the most reliable sales and shipment data published by handset OEMS as well as Gartner, Strategy Analytics and IDC *Licensed under a Creative Commons Attribution 3.0 License CC Sounas rision mobile A DECADE OF HANDSETS ТОP 5 HANDSET OEMS 2001-2010 VisionMobile presents the top 5 handset manufacturers from 2001 to 2010. This infographic tracks the changes in the top 5 OEM leaderboard in the past 10 years, as the handset OEM 'old guard' gives way to PC-borne contenders. Top 5 OEM leaderboard across 2001-2003 The years of low mobile phone penetration and steady growth. Handset market dominated by vertical integrators, primarily from Europe, with hardly any changes in the top 5 OEM leaderboard •• = 20 million handsets Total: Total: Total: 2001 2002 430,000 thousand handsets 2003 400,000 520,000 thousand handsets thousand handsets E 1 NOKIA NOKIA 1 NOKIA 2 2 MOTOROLA MOTOROLA MOTOROLA 3 SIEMENS 3 SAMSUNG 3 SAMSUNG 4 SAMSUNG SIEMENS 4 SIEMENS 5 5 Sony Ericsson Sony Ericsson Sony Ericsson Other Other Other Years 2004-2006 Mobile phone market almost doubles in size, edging close to the 1-billion-a-year milestone. Nokia establishes itself as a handset superpower and Siemens becomes the first victim of margin pressures. Koreans entrench their position amongst the top 5 OEMS •• = 20 million handsets Total: Total: Total: 2004 670,000 2005 820,000 2006 990,000 thousand handsets E thousand handsets E thousand handsets E ... NOKIA NOKIA NOKIA 2 2 MOTOROLA MOTOROLA MOTOROLA 3 SAMSUNG 3 SAMSUNG 3 SAMSUNG 4 SIEMENS 4 LG 4 Sony Ericsson LG 5 LG Sony Ericsson Other Other Other Years 2007-2009 The years of maturity and realism, as market suffers first negative growth. Korean OEMS lay claim to the top 2 and 3 positions, driven by carrier deals, while Motorola and Sony Ericsson fail to recapture the glory of the RAZR and Cybershot days .. = 20 million handsets Total: Total: Total: 2007 1,150,000 thousand handsets E 2008 2009 1,220,000 1,210,000 thousand handsets E thousand handsets E . . . .. ..... NOKIA NOKIA NOKIA SAMSUNG 2 SAMSUNG SAMSUNG 3 3 LG 3 LG MOTOROLA 4 4 AA 4 Sony Ericsson MOTOROLA MOTOROLA 5 LG Sony Ericsson Sony Ericsson Other Other Other Year 2010 The year of smartphones and developer economics. Major upsets in the leaderboard, as software-led players replace the weakest of the 'old guard' and 10s of assemblers take up 30% of market. Android (Internet DNA) fuels unprecedented smartphone and apps growth ••= 20 million handsets Total: 2010 1,400,000 thousand handsets . 0. ... NOKIA SAMSUNG 3 LG 4 BIM 5 Other Handsets sold 2001-2010 million handsets 1400 1000 600 200 million handsets 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 ТОP 5 HANDSET OEM 2001-2010 = 100 million handsets 1 3,080,000 thousand handsets NOKIA 2 1,300,000 SAMSUNG thousand handsets 3 1,000,000 thousand handsets MOTOROLA 4 10000000 635,000 LG thousand handsets 540,000 thousand handsets Sony Ericsson VisionMobile is a leading market analysis and strategy firm, for all things connected. We offer competitive analysis, market due diligence, industry maps, corporate training and strategy guidance, ranging from the industry's hottest trends to under-the-radar market sectors. Our mantra: distilling market noise into market sense. CREATED BY: To find out more, visit www.visionmobile.com To embed this infographic on your website, visit www.visionmobile.com/OEM For more VisionMobile infographics, visit www.visionmobile.com/infographics vision mobile This infographic is based on VisionMobile research. Sources: We've used what we consider to be the most reliable sales and shipment data published by handset OEMS as well as Gartner, Strategy Analytics and IDC *Licensed under a Creative Commons Attribution 3.0 License CC Sounas