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Tis the Season for eCommerce

Commerce 'TIS THE SEASON FOR $ $83B 1/2 Total online spending during the 2015 holiday season to reach an all-time high of $83 billion – an 11% Nearly half of holiday shopping (browsing and buying) will be done online year-over-year increase of holiday eCommerce will 11% happen on a phone of holiday eCommerce will 9% happen on a tablet 21.4% of smartphone owners will use their device to purchase gifts SANTA'S BIGGEST HELPERS The Top 4 eCommerce Platforms Powering the Leading Online Stores* this Season Walgreens Sus la table Oracle Commerce SEPHORA 14% Shutterfly IBM WebSphere LOWE'S L.L.Bean KAY COSTCO 11% JEWELERS Demandware HOT TOPIC MERRELLM 8% wetseal. ВОOT BARN Magento slenaturebox AMICLUBWEAR 3% ALEX AND ANI smarthome STUCK IN THE CART AND ON THE NAUGHTY LIST. 68.53% - average documented online shopping cart abandonment rate $4 trillion worth of merchandise will. be abandoned in online shopping carts this year Top 5 reasons us digital shoppers abandon their carts: 1. Unexpected shipping costs 2. Had to create a user account 3. Was just conducting research 4. Payment security concerns 5. Confusing checkout SOCIAL LOGIN FOR SIMPLIFIED SHOPPING Twitter f Facebook Y Yahoo Of the top 500 retailers*, 15% host social logins on their sites Of these, 56% are connecting This season, some top brands directly with a social network such have optimized checkout flow with social login to provide as Facebook, Yahoo or Twitter consumers with a simpler transaction experience and 44% are using a third-party reduce cart abandonment provider like Janrain and Gigya to facilitate social login Sources "Based on the Internet Retailer Top 500 List line-sales-to-hit-new-record-this-holiday-season.html ping-cart-abandonment-and-recoup-bilions-of-dollars-in-lost-sales-2014-4 Datanyze Datanyze All-In-One Sales Intelligence Platform

Tis the Season for eCommerce

shared by snmontminy on Jan 10
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Datanyze takes a look at eCommerce spending and Santa's biggest online helpers through the 2015 holiday shopping season.


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