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Techie Traveler

lab BROUGHT 42 TO YOU BY Techie ITraveler THE BEHAVIOR OF TODAY'S TECH-BASED TRAVEL AFICIONADO BEFORE TRAVELING... Most popular planning picks... expedia.com rpadvisor.com travelocity.com priceline.com hotels.com orbitz.com hotwire.com yapta.com lonelyplanet.com kayak.com travelzoo.com virtualtourist.com Planes, Trains, and Applications Vacation Vetting 29% have used mobile apps Read hotel reviews to find 77% flight deals Read activity/attraction reviews 62% 30% have used mobile apps to find Read restaurant reviews hotel deals 48% 15% downloaded mobile apps 81% specific to upcoming vacations find reviews by other travelers more helpful. Getting Social Before Setting Sail "Liked" Facebook 52% pages specific to an upcoming vacation 59% Posted a Facebook status update about an upcoming vacation WHILE TRAVELING... PASSPORT Top 5 Uses of Smartphone When Traveling Domestically 85% 1. Take photos 2. Use map feature 3. Search restaurants .... of international leisure travelers use their smartphone abroad 4. Search activities and attractions 5. Check in prior to flight On the Road [and Online] 72% Post vacation photos on a social network while still on vacation 46% Check in to a location (e.g. Facebook, FourSquare) while on vacation 70% Update their Facebook status while on vacation AFTER TRAVELING... Reviews from the Rearview Mirror 46% 40% 40% **** post hotel reviews post activity/ attraction reviews post restaurant reviews Socially Sentimental 76% 55% posted vacation photos to a social network "Liked" Facebook pages specific to a vacation UPLOAD 42 For custom research studies and infographics, please contact us at info@Lab42.com. lab CC

Techie Traveler

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With spring break season in full swing, we’ve noticed a flood of vacation pictures on our Facebook news feeds. While these exotic destination photos got us thinking about our next vacation, it also ...

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