Tech Content Marketing Infographic Series: White Papers

MASTER TECH CONTENT MARKETING INFOGRAPHIC SERIES White Papers Fast facts to help marketers produce white papers that IT buyers will read - and share! 68% use them for their jobs USE PURPOSE 41% use white papers They use white papers primarily for weekly or monthly Technology News 54% use them Technical Info once in a while & Analysis 56% 74% LENGTH Industry Research How-to White papers should be Info 51% 36% 5 pages or less 6 to 10 pages 34% 31% HOW TO FIND Most turn to: REGISTRATION 64% General search engines More than half will register 60% Vendor websites (12% frequently and 41% if the content is relevant) Business/tech analyst websites 55% Alerts/e-newsletters 55% Are you following up with your prospects? After registering for a white paper received an email from received an email from 53% 51% the vendor the website they downloaded it from ACTIONS TAKEN After reading a white paper 54% shared the report 64% with their boss went to the vendor website for more info. 33% shared white paper with a colleague on how we can help your organization develop compelling content assets, visit: CreateYourNextCustomer.com For more info Source: UBM Tech 2014 Content Connects Survey CreateYour NextCustomer.com UBM Tech