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Survey Mobile Tagging and QR Codes

QR-CODES AND MOBILE TAGGING specToS - APRIL 2012 Are you familiar with QR-Codes? Why not? I don't have a smartphone 63% no 15% I don't know anything about QR-Codes 63% I've never seen a QR-Code 34% 85% QR-Codes are unusual 11% What would encourage you to use yes QR-Codes? QR-Codes should be more visible I have to know how to scan them I need a smartphone Of 2,110 individuals, that answered 'yes'.. 66% 26% Have already scanned a QR-Code. Reasons Noticed QR-Codes in newspapers or magazines 11% 16% ---- Furthermore: ---- Product packaging 55% Voucher / tickets 47% 69% 70% Posters 42% Fairs 16% Müseums 7% Restaurants 7% Product Great Contact information commercial Curiosity Discount QR-Codes are 17% P5 fast 49% of those who participated in the survey have successfully scanned the QR-Code. informative 42% modern 42% = 57% = 43% Information about survey: Contact: Method: Computer Assisted Web Interviewing (CAWI) Participants: web-active persons in Spectos Mailagenten Panel Sample size: n = 2,471 interviews Survey period: 03/28/2012- 04/04/2012 Basic population: web-active persons in Spectos Mailagenten Panel Denise Winkler | Spectos GmbH M: [email protected] W:

Survey Mobile Tagging and QR Codes

shared by Spectos on Jul 10
This study investigates the knowledge of participants about QR codes and their using. What encourages the respondents to use mobile tagging, and where do they fall on QR codes?


Spectos GmbH


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