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Successful Exhibit Marketing for Startups

SUCCESSFUL EXHIBIT MARKETING TLVhallehge 'StartUp FOR STARTUPS 250+ Investors Register to Exhibit at Step 1 START 2,500+ Visitors TAU Innovation Day on 13th of May 40+ Startups | | | Step 2 13 Step 3 MAY Learn your Audience Set your objectives for attending the exhibi- tion eg sales leads, to launch a new product, to develop a new customer database... Step 4 Decide what you will do on the day Publicise your presence Gadgets, gizmo's and games, contests, quizzes and giveaways can all draw visitors to your Let your customers and prospects know you will be at the event Put the event on your stand. When a stand is busy other people want to find out what's going on so think about how you can grab their atten- tion. website Send out a press release and use social media to NEWS create a buzz around your presence Step 6 Step 5 Prepare your promotional materials It is more efficient for you to collect visitor details for follow up after the show than give them your promotional material. You don't need to spend a huge amount of money - a well thought out business card can be as effective as a brochure. Step 7 Prepare your team Establish some basic rules covering timing, dress, etc. Step 6 Sales technique Plan your approach and decide how you will work your stand SUCCESS! APPLY TO EXHIBIT AT TAU INNOVATION DAY! TAU DAY Innovation Make sure that you take advantage of all the benefits that TAU Innovation offers to Startups

Successful Exhibit Marketing for Startups

shared by StarTAUv on Apr 13
Having a booth in a startup exhibition is just the beginning of your activity. From now on you need your stand to stand out. How can you make your stay in the exhibition fun and efficient? The answers...




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