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Steve Jobs’ One More Thing Announcements

There is One More Thing... 11 Insanely Great Products Steve Jobs Presented to the World An archetypal Steve Jobs keynote started with Jobs presenting sales figures for Apple products, and a review of Apple products released in the past few months. He then moved on to present one or more new products of moderate importance. In tribute to Peter Falk's Columbo character, he typically feigned some concluding remarks, turned as if to make a false exit from the stage, then turned back to say "but there's one more thing". Here are a few of those products. According to WFI Alliance the Apple AirPort was the first certified wireless gateway. As with the alarm clock, there's no record of when the first wireless router as we know it today was released. "We will be there first and the best." Airport Steve Jobs Where Macworld Expo When 1999 Powermac G5 1100 Power Mac G5s were used to create the supercomputer'System X'.The supercomputer, also known as "Big Mac is touted as "the world's most powerful and cheapest homebuilt supercomputer."System X was constructed with a relatively low budget of $5.2 milion, thanks to using off-the-shelf G5 units. By comparison, the Eart Simulator, the fastest supercomputer at the time, cost approx $400 million to buikd. Where Apple Worldwide Developers Conference When 2003 Although it was marketed as a portable digital audio player that also plays video, the Apple Pod Fifth Generation (with Video) was Apple's first entrant into the nacent portable video market. Apple reports that the 30 and 60 GB drives, respectively, can hold "over 1000 or 2000"4 minute videos. iPod with video 60GB = 2000 videos 30GB = 1000 videos Where "One more thing." Press Conference When 2005 "With its Intel Core Duo dual-core processor, delivers the performance of not just one, but two G5 processors in the world's most stunning one inch thin design." MacBook Pro Steve Jobs Where Macworld Expo When 2006 On the market less than six months, Appleis iPod shuffle had grabbed a 58% share of the flash-based digital media player market in the first 6 months. Whilst Apple also dominated the market with a 90% share in hard disk-based players. 58% 90% iPod Shuffle Market share in hard disk-based players Market share within 6 months Where Macworld When 2005 Apple iTunes 65.8% Top 5 US Online Movie Store Ranking in the First Half of 2011 iTunes MOVIES Zune 16.2% Sony PlayStation Store 4.4% Wal-Mart iTunes movies Vudu Amazon 5.3% 4.2% Where The second "One more thing When 2006 "The iPod touch is a landmark iPod, ushering in a whole new generation of features based on its revolutionary multi-touch interface. People are going to be amazed at how much it does." iPod touch Steve Jobs Where The Beat Goes On When 2007 MacBook Air Mitsubishi Pedion 18 MacBook Air Apple claimed it to be the thinnest laptop in the world. However, the by-then discontinued Mitsubishi Pedion, was thinner than the Macbook Air at its widest Where Macworld Conference & Expo When 2008 point, being a rectangular 0.72 inches (18 mm). The first MacBook Air was thicker at its thickest point 0.76 inches (19 mm), but it tapered down to 0.16 inches (4 mm), leading to some controversy over the thinnest laptop claim. Apple has a 91% share of the $1,000-plus computer market, say market research firm NPD. The average selling price of all PCs in the U.S was $701 in June 2009. For Windows PCs it was $515. The average selling price of a Mac was $1,400. MacBook 91% Where California When 2008 share of the $1000+ computer market "iPod nano is the world's most popular music player with over 100 million sold" iPod Nano with video camera Steve Jobs Where Apple Music Event When 2009 Amount of media-streaming devices sold to the in 2010 according to InStat tv TIVO units 175,000 Roku units Apple TV 450,000 Where Apple press conference When 2010 Apple TV units 1.9m There is one last thing.. "Stay Hungry, Stay Foolish" Steve Jobs http://www.macobservercom IHS Screen Digest Research Aug 2011 Promotional Codes Design The UK's Number 1 Promotional Codes Website Made on a Mac

Steve Jobs’ One More Thing Announcements

shared by kcatoto on Jan 24
Over the course of Apple Inc.’s comeback engineered by Steve Jobs, he offered 18 final product disclosures at the events he orchestrated so very well. Marketers can still learn a thing or three from...


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