The State Of Online Video Advertising
The State Of Online Video Advertising In The US Statistics And Trends 74% of all internet traffic in 2017 will be video 2017 74% 52% of marketing professionals worldwide name video as the type of content with the best ROI 52% Estimated US Digital Video Ad Spending In 2014-2018 (in Billions) 2014 2015 2016 $5.96 $7.77 $9.59 2017 2018 $11.25 $12.82 YouTube Owns Nearly 20% Share of US Digital Video Ads You Tube 20% US programmatic video ads will| grab 40.0% of digital video ad spending in 2016. 國 回 Estimated US Programmatic Digital Video Ad Spending (2014-2016) 2014 2015 2016 $0.71 $2.18 $3.84 billions billions billions Video ads have an average click-through rate (CTR) of 84%, the highest click-through rate of all digital ad formats. 1.84% Completion Rate Of Non Skip-able Vs. Skip-able Video Ad Non Skip-able Skip-able Less than 15 seconds 92% 9% 16-30 seconds 94% 12% More than 30 seconds 96% 14% Click Through Rəte Of Non Skip-able Vs. Skip-able Video Ad Non Skip-able Skip-able Less than 15 seconds 2.2% 1.4% 16-30 seconds 2.5% 1.8% More than 30 seconds 1.3% 0.8% 75% of advertisers stated that online video ads were equally or more effective than traditional television ads. Video Ad Television Ad 75% Online video ads have a higher impact in Key Measurement Categories: Online Video Ads Television Ads 40% vs. 20% Message recall 50% vs. 27% Brand recall 28% vs. 17% Ad likeability 56% of survey participants are likely to skip online video ads 56% 46% said a video ad should be no more than 15 seconds in length 15 sec 46% Optimal Length Of Video Ad 1-15 seconds 16-30 seconds 31 seconds to 1 minute More than minute 46% 35% 13% 6% Top U.S. Online Video Ad Properties Ranked by Percent Reach of U.S. Population (November 2014) Aol. BrightRoll 0000000 54.7% 54.5% LiveRail spot change 54.2% 53.8% Sm specificmedia QIMedia 51.4% |47.6% TubeMogul TREMOR VIDEO 46.1% 40.5% YuMe Google Sites 37.2% 33.6% Compiled & designed by: more conversions Sources: http://www.brainshark.com/ldeas-Blog/2014/March/ten-video-marketing-statistics-and -what-they-mean-to-you.aspx http://www.emarketer.com/Article/YouTube-Owns-Nearly-20-Share-of-US-Digital-Video -Ads/1011191 http://www.emarketer.com/Article/US-Programmatic-Ad-Spend-Tops-10-Billion-This-Year -Double-by-2016/1011312 http://www.businessinsider.in/Online-Video-Advertising-Is-Growing-Many-Times-Faster -Than-TV-Search-And-Most-Other-Digital-Ad-Markets/articleshow/35689866.cms http://www.marketingcharts.com/online/mobile-forecast-to-capture-almost-half-of-us -digital-video-ad-spend-in-2018-43353/ http://www.comscore.com/Insights/Market-Rankings/comScore-Releases-November-2014 -US-Desktop-Online-Video-Rankings http://www.ddcpublicaffairs.com/capitalizing-on-the-growth-of-digital-video-advertising/ http://marketingland.com/study-56-viewers-skip-online-video-ads-46-think-ad-15-seconds -long-88299
The State Of Online Video Advertising
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