State of Multichannel Digital Marketing

EPISERVER MAKING MULTICHANNEL DIGITAL MARKETING WORK FOR YOU MULTICHANNEL CHALLENGES of marketers agree that a multichannel strategy that 95% allow them to target customers is important. Yet a number of issues have hampered their ability to deliver an effective multichannel experience •OPEN• of marketers claimed to be unable to react to new 51% channels, devices, trends or competitors with their current technological capabilities 49% of marketers have to go to IT or another department when they need to add, manage or edit content on their websites 46% of organizations suffer from delivering poor customer experiences that can cause abandonment MULTICHANNEL OPPORTUNITIES So how do you overcome these challenges to create an effective multichannel strategy? AN INTEGRATED CUSTOMER EXPERIENCE MEANS: THROUGH THE RIGHT CHANNEL THE RIGHT MESSAGE TO THE RIGHT PERSON AT THE RIGHT TIME / Personalization / Observing behaviour and life-cycle / Added value for client / Respecting user preferen ces and habits / Not just selling / Segmentation / Calibrating message frequency / Creating a fluid omnichannel experience Customers overwhelmingly prefer to receive information about your business or services via the web: 80% Web Email 77% Social media 58% Events / experiential 43% Customer service 36% Online video 34% In store/in person 33% Direct mail 32% Online customer communities 29% Advertising 29% FIVE TIPS FOR CREATING EFFECTIVE MULTICHANNEL MARKETING EXPERIENCES: 1 Choose the right tools Pick a content management system with built-in responsive design (better for users) and is easy for marketers to use (no trips to lIT). Join forces Hire a marketing technologist to act as a liaison between IT and marketing to ensure you are Remove data silos O getting the most out of your technology Invest in technology that connects your customer data across channels, from social to site visit to in-store checkout, so you know where customers came from and why. investment. Train your staff 4 The multichannel technology only works if people know how to use it. Train your marketers so they can produce results quickly and effectively. Personalize your message Use this customer data to craft personalized communications, delivering the right message O at the right time to increase conversions. Want to improve the multichannel experience for your organization? Download our FREE eBook 2015 hannel "Multichannel Digital Marketing Report" Digital Marketing Report to learn how to connect multiple channels into one user-centric, integrated experience EPSERVER • In association with EPISERVER DIGITAL D•UGHNUT Connected Intelligence ....... .......