The State of Cross Device Marketing
CROSS DEVICE MARKETING AND ADVERTISING Statistics and trends 00000 3.64 On average, the typical digital consumer now owns 3.64 connected devices 74% of marketers said matching customers across multiple devices was one of their top priorities 40% 80% of consumers bounce between devices of online transactions involve multiple devices along the way 30% Customers who shop on more than one channel have a 30% higher Lifetime Value than those who shop on only one 71% of customers react negatively to inconsistencies in brand experience across devices 70% of consumers now using three or more connected devices 67% 31% of people have used of customers who turned multiple devices to digital channels for their last purchase used multiple devices along the way sequentially to shop online 83% of consumers see value in being recognized with personalized experience across all devices 25% 35% of all cross device transactions smartphone completed on desktop started on a smartphone of all completed on started on a desktop Reduce Cost Per Action Increase ROI 30%-50% 50%-100% Cross-device attribution insights can reduce cost per action by 30% to 50% and increase ROI by 50% to 100% Compiled & designed by: GO-Gulf TM CUSTOM WEB DEVELOPMENT Source Links: https://www.emarketer.com/Article/Cross-Device-Attribution-Still -Difficult-Marketers/1014565 https://econsultancy.com/blog/68369-five-ways-to-improve-your -cross-device-marketing/ https://www.signal.co/resources/mastering-todays-cross-device -customer/ https://www.thinkwithgoogle.com/marketing-resources/ omnichannel/omni-channel-shoppers-an-emerging-retail-reality/ http://www.prnewswire.com/news-releases/tapad-reveals-leading-edge -cross-screen-research-at-unify-tech-14-257154051.html https://www.slideshare.net/SamBennett3/crossdevice-tracking-the-stats http://www.criteo.com/resources/cross-device-commerce-report-h2 -2016/thank-you-ok-cross-device-h216/ http://imedia-resource-connection-presentation.s3.amazonaws.com/ 316 5rvk39_Tapad%20-%20The%20New%20Path-To-Purchase.pdf http://marketingland.com/go-gold-mastering-cross-device -marketing-189599
The State of Cross Device Marketing
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