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SPYDERLYNK SNAPTAG THE QR CODE SnapTag Vs. Snap & Send to 95871 AT&TVerizon All others send to [email protected] IPhone Snap Tag Reader app available SnapTag by SpyderLynk SnapTags and QR Codes are a new channel of marketing that enable consumers to access interactive brand information, content and marketing engagements with their mobile phone. Mobile phones without a camera allow access 88% O 13% Consumers who have downloaded a QR Code Reader YES NO Widely Accessible Multiple readers for a variety of platforms iPhone & Android YES YES Smartphone App Activates a mobile messaging dialog or a Web connection YES NO Works Without Mobile Web Access A robust multi-channel marketing platform that enables campaigns with varying functionality and sophistication Primarily connects consumers to a URL YES NO Marketing Functionality SnapTag & Campaign development costs are bundled together Generating a QR Code is free, but developing the marketing campaign and mobile website is NOT YES YES Cost Your Logo Here Limited Space Available for Branding Brandability LOGO zero Features Branding Both SnapTags and QR Codes Enable: Mobile Activation Geolocation On demand marketing Determine location where code was scanned channel for SnapTag Features: accessing content and information +, Dynamic Responses Easy to Update Database Building Variable responses based on consumer behavior and campaign parameters Can frequently change response content and URLS via self service platform Opt-in via simple keyword response Reusable Complex Analytics Enable Social Networking Standard insights include number of snaps, users, repeat usage and opt-ins. SnapTags can activate a "Like" and allow Content can be revisited on phone or SnapTag Reader library marketers to offer Extensive customization incentives at the same time possible Brands Use SnapTags to Drive... Perception Consideration Preference Conversion Loyalty Tacoma AVEDA göt2b ONLOCKED Content Product Features and Benefits Samples Mobile Gift Cards Consumer Feedback KRAFT Secret Orbit NATURAL Dove gofresh. CHEESE Activating Sponsorship Assets Recipes Previews / Free Trials Coupons Mobile Points BERTOLLI Dior (FerayD Maitiranean Shopper Marketing Retail Visits Mobile Relationship Games and Scavenger Hunts Unlock Exclusive Content Oreм) THE SHOWTIME PLAY crayole Mobile Charity Donations Information Reminders Mobile Clubs Office Depot Gift Card Program Snap to Give Mobile Giving Important Stats: of mobile consumers in the US own a smartphone** of American adults 35% of mobile phones have a camera**** own mobile phones** 85% 88% 34% of consumers with a 20% of the US's top 100 22% of the Fortune 50 smart phone have downloaded a QR are placing QR codes in magazines and on advertisers have used a SnapTag*** code reader**** billboards* A * ğ *Burson-Marstellar 12/10 ** Pew Research Center 10/10 *** Spyderlynk 7/11 **** Based on analyst estimates


shared by kcatoto on Jan 23
The SnapTag is used in a similar way to QR codes. For example, women’s lifestyle magazine Glamour has used the SnapTag within their magazine with an emphasis on social. Facebook Likes and Twitter Fo...


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