Smartphone Wars in Asia

A You Know Anot? Data Special Smartphone Wars in Asia THE RACE IS ON In the first major Asia-wide survey since the release of iPhone 5, findings reveal a real showdown emerging between Apple and Samsung. Intention to Purchase New Phone NEXT 3 MONTHS NEXT 6 MONTHS NEXT 12 MONTHS NO INTENTION 23% 15% 25% 32% 33% HIGHEST: CHINA 63% INTEND TO 5% PURCHASE A LOWEST: JAPAN SMARTPHONE WITHIN NEXT 12 MONTHS Which Brand Would You Purchase Next? The race is on with Samsung sharing the spoils across Asia 37% APPLE 28% OTHERS 35% SAMSUNG SAMSUNG - SAMSUNG - APPLE JAPAN 5% 55% THAILAND 32% 52% Apple Stronghold TAIWAN 18% 35% CHINA 20% 46% VIETNAM 26% 44% KOREA 54% 25% Samsung Stronghold MALAYSIA O 49% 31% INDIA D 40% 23% SINGAPORE G 45% 37% Tight Competition HONG KONG 45% 36% INDONESIA 37% 34% PHILIPPINES 32% 36% IPhone 5: Has It Delivered? Exceeded my Met my Failed my Don't know expectations ALL RESPONDENTS 17% 34% 20% 29% IPHONE 5 OWNERS 28% 50% 18% 4% iPhone Supremacy: Is It Fading? Other Smartphone Brands... 30% 9% thinks Apple has been STARTING TO SURPASS APPLE ALREADY 39% taken over by AHEAD OF APPLE other brands. 17% 44% WAY BEHIND CATCHING UP APPLE TO APPLE For more details about the study and its full findings, please contact Blackbox Research at [email protected] About the Study Survey of 12,019 adults across 12 Asian markets. Fieldwork conducted in late October 2012. About Blackbox Research Blackbox is a leading independent research company based in Singapore. The company conducts both consumer and stakeholder research and specialises in looking at community issues and trends. About AIP Corporation AIP is the Tokyo based provider of proprietary online panels covering twelve Asian markets; Japan, China, Korea, Taiwan, Hong Kong, Singapore, Thailand, Malaysia, Indonesia, Vietnam, India and The Philippines. Their panels cover Consumer, IT/DM, B2B, Finance, Automotive, Kids, Media, Pet owners, ents, Physicians and More About Blackbox Research BLACK BOX AiP More About AlP Corporation Email: [email protected] Website: http://www.blackbox.com.sg Email: [email protected] Website: http://www.aip-global.com/EN/ E OBlackboxR A http://www.facebook.com/ AIP.Corporation http://www.facebook.com/ 1 blackboxresearch http://www.linkedin.com/company/ in aip-corporation www.linkedin.com/company/ in blackbox-research expectations expectations