Smartphone vs tablet user experience

Presented by: usability 24 7 Smartphone VS Tablet What's the differenoe for users? Tablets and smartphones are interchangeable, right? Wrong! Although both are considered mobile, user intent and behaviour differs for each. Email - 62% Social Media - 56% 64% Search - 53% Shopping - 23% Email - 74% Social Media - 56% smartphone Search - 78% Shopping - 42% UK Smartphone owners Mobile. Handheld. On-the-go. Everywhere 97% use at home 85% use on the go 71% use at work 63% use while shopping accesses the internet on their UK Tablet owners Mobile. Handheld. Home. Work. at least once a day. 28% use as their primary PC 68% use at least an hour a day 62% use during at night UK mobile UK adults 61% 29% owners use a own a smartphone tablet Consumer use: Users have adopted the platforms for different purposes when buying goods. Smartphone behaviours: П Showrooming :Examining a product in-store, then buying it cheaper online. 44% have used for shopping activities in store! 42% have taken a picture of a product 21% have scanned a product barcode 18% have compared prices 25% have made a purchase from their smartphone! Tablet behaviours: 69% of tablet owners make a purchase on their device every month. Drives 4x as many brand website visits as Tablets are now the preferred device for purchases among users: 46% - tablet 1 smartphone. 41% - PC 9% - Smartphone 4% - Other "Multi-screening" :Using more than one device (screen) either sequentially, or at the same time. Simultaneous multi-screening: The top 3 activities when sequentially multi-screening are: 81% 81% of users combine smartphone activities with watching television. 72% 67% Internet browsing Social Media Online shopping 57% of the time spent using a smartphone is in combination with another device 75% of time spent using a tablet is in combination with another device 57% 75% 44% "Sequential Multi-Screening" 98% 90% of UK brands move between devices in the same day of mobile consumers use multiple screens sequen- tially to achieve a goal encourage simultaneous multi-screening by including: URLS, #hashtags, or other social media triggers in their TV advertising 67% (49% Users send an email or link to themselves when sequentially multi-screening Shopping that begins on one screen and then continues on another. Buying has become a multi-screen activity: 65% of multi-device sales beginning on a smartphone before 61% moving onto a PC/Laptop or 4% to a Tablet Only 11% of tablet sales are concluded on another device. 65% ... 61% 11% Presented by usability 247 Multi platform usability, user testing and user research, when you need it. www.usability247.com copyright ©usability247 2013 Sourcing hmpww.prepaidmeno.con/wp content/uploads/20132Mobile Consamen Report-2013pd mutisoeen world study_research studies.pdhttpeservicesgoogl.comthikesblogsfinal global smartphone_userstudy 2012pdt ptechcrunch.com/201212/13eearch-akamartphone peretration-hits-SE-tablets-at-19-brita-anation-afanine-shoppers-1000-now-spent-onine-peryathtpowrw.inchpiree.com/infographic-tablet-uage-stats-and-figun-cheat-aheet mpewww.zomscoredatamine.cem/ -percent-or-uksmphoneownes-ise-er-phone- -oppingonaty-n-sotechpeconsutancypconuteposthe-mutichante Nlermoconncvomkhiooastlerownernlea.uurtue.oo theindevionuo mod ogiommntinktoreeoutismeonwod study oeasch-studesodhtt/econsutancy.comjukbiog2536mstiscreeningtrends-in-the-sk:httpolsl.cotatic.com/thinkdocshe-remutisoeen-world atudy easch-atudespdtpowww.prepacmena.com/wp.contentiuploada/201uoMobile-Commer-lleport-2013odf