Smartphone Usage In Hong Kong

Smartphone Usage In Hong Kong 96% of smartphone users in Hong Kong use their smartphone to go online every day. Ownership By Age And Sex 15-19 92% 82% 20-29 97% 93% 30-39 94% 87% 40-49 79% 66% 50-54 54% 36% Common Places Where Smartphones Are Used 95% 87% 87% On-the-go (while commuting, walking etc.) Home Work 89% 77% 87% Public In a store Restaurant transport 75% 49% 63% Café or Doctor's Airport coffee shop office iji 63% 52% 2% At a social gathering function/event School Elsewhere Major Smartphone Usage Activities By Hong Kong Smartphone Users 84% 80% 84% Internet browsing Sending and receiving emails Taking pictures or video 72% 69% 74% Using applications Using search engines for random searches Listening to music f. 79% 78% 66% Playing games Accessing social networks Using search engines for product searches 68% 63% 71% Watching videos on video sharing websites such as YouTube Downloading or purchasing ringtones, wallpaper, applications or other content Reading news on newspaper or magazine portals 76% 66% 51% Looking up directions or using maps Searching for restaurants or Doing online banking or other finance-related activities pubs/bars 45% 56% 52% Purchasing a product or service Searching for travel or holiday-related information Tethering smartphone to a computer -%- 46% 36% 70% Using coupons via smartphones for online shopping Searching for apartments or houses for rent or purchase Reviewing websites, blogs or message boards 40% 55% 76% Searching for jobs and contracts Watching full episodes of TV shows and programs online Looked up directions or used a map 1% Other activities Smartphone Apps Most popular apps on different Operational Systems iOS CIOECUD 56.4% 32.9% Entertainment 28.1% 25.3% Video 5.1% 39.5% Life 4.1% 2.3% Others The number of apps people have on their smartphones on average No? Installed Paid Active 1-2 3% 17% 7% 3 - 4 2% 5% 10% 5 - 6 5% 7% 22% 7 - 8 2% 2% 7% 9 - 10 12% 6% 22% 11 - 15 7% 3% 9% 16 - 20 17% 5% 10% 21 - 50 32% 6% 9% 51 or more 21% 4% 1% Using Smartphones To Search for Information Google |Q YAHOO! |Q bing lQ Multiple times per day 50% Once a day 12% Few times a week 25% Once a week 6% Few times a month 4% Less than once a month 2% Most Popular Searches Restaurants, pubs and bars * (66% 2 Travel * (56% information Job 40% opportunities Housing information 36% Location-based Services What location-based services do people use via their smartphones 43% 46% 49% Visiting businesses Connecting with businesses Making purchases 24% 14% Telling others about purchases made Not taking any action after looking up local information How Competitive Are Smartphones? 22% 17% 77% Would rather give up their TVs than smartphones Would rather give up their desktop PCs or tablets than their smartphones Don't leave the house without their smartphones For 51% 66% 56% Do not mind receiving Use the Internet on their smartphones to get information when they are not in questions quickly when front of a computer, laptop or other smartphones provide advertisements the answer to their on their smartphone if they contain freebies or rewards they need immediate answers for subscribing internet-enabled devices For 72% 45% 64% Use smartphones Feel that they smartphones are because they don't want should have a great way to pass to miss out on anything away some time while waiting for something internet on their when they are on the go mobiles as a kind (messages, emails, updates from others etc.) of accessory Compiled & designed by GO-Globe web design web applications identity seo Sources http://www.scmp.com/business/companies/article/1430685/apple-topped-hong-kong-market -smart-devices-2013 http://services.google.com/th/files/misc/omp-2013-hk-en.pdf https://www.hkcs,.org.hk/en_hk/misc/press_release/20131104_1_eng.pdf http://www.hakuhodo.jp/pdf/2013/20130809_2.pdf http://www.vpon.com/images/datafile/Vpon_2014-Q1_HK.pdf