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The Smart(Phone) Shopper

AN IDC INFOGRAPHIC THE SMART (Phone)SHOPPER Challenges And Opportunities For Retailers The Smartphone Is A Critical Shopping Tool And Will Only Increase In Importance THE SMARTPHONE IS THE EPICENTER OF OUR LIVES 4 OUT OF 5 SAY IT'S WITHIN REACH FOR ALL BUT 2 HOURS OUT OF THE DAY. 69% 70% SAYTHEIR SMARTPHONE IS A PLAN TO USETHEIR SMARTPHONE MORE TO HELP CRITICAL TOOL TO HAVE A BETTER SHOPPING EXPERIENCE SAISA SALE THEIR SHOPPING EXPERIENCE IN THE NEXT YEAR Informed + Social = The Smart(Phone) Shopper THE INFORMED SHOPPER SMARTPHONE ACTIVITIES The smartphone enables consumers 70% Check Prices to be informed 53% SHOPPING Check Deals on Web shoppers by quickly and easily checking prices and reviews. Check Reviews 50% Check Latest Deals Via Apps 40% THE SOCIAL SHOPPER SMARTPHONE ACTIVITIES The smartphone also enables social 58% Call, Text, Message Friend shopping, allowing consumers to shop with confidence, by leveraging trusted social networks. 33% Checking in via FourSquare, Facebook, etc. 14% Get Advice or Ask Question via Social Networks IN-STORE, YOUNGER SHOPPERS (UNDER 35) ARE 3X MORE LIKELY TO SEEK ADVICE FROM SOCIAL NETWORKS. THE SMART(PHONE) SHOPPER The Smart(Phone) Shopper leverages available information and their social networks to shop with trust and confidence. Retailers Challenged to Capture Smart(Phone) Shoppers 1 OUT OF 5 SMART(PHONE) SHOPPERS BUY FROM A COMPETITOR WHILE IN THE STORE. ONLINE IS CAPTURING A GREATER SHARE OF WALLET FROM SMART(PHONE) SHOPPERS, FURTHER CHALLENGING RETAILERS. 1 IN 3 SPENT MUCH MORE ONLINE VS. LAST YEAR Amazon Dominates Smart(Phone) Shopping GIVEN AMAZON'S REPUTATION FOR LOW PRICES, HELPFUL REVIEWS AND BREADTH OF PRODUCTS, IT'S NO SURPRISE SMART(PHONE) SHOPPERS TURN TO THEM MORE THAN ANY OTHER RETAILER. App And Web Usage Among 10,000+ Smartphone Users Amazon eBay Groupon Walmart Target Best Buy Macy's Gamestop Lowes Costco Sears Home Depot Staples Sam's Club Nordstrom NewEgg Officemax Bloomingdales I 1,000 2,000 3,000 4,000 5,000 6,000 | App Usage Both App and Web Web Use Only Retailers Need To Provide Smart(Phone) Shoppers With Personalized Experiences Half Are Open To Retailers Sending Them Personalized Offers. WHICH IS MORE IMPORTANT? Of Those... 53% 47% RETAILERS RESPECTING MY PRIVACY RETAILERS PRESENTING ME RELEVANT OFFERS 54% Under 35 43% 55+ To better understand the latest shopping behaviors, IDC conducted research during the holiday season. This included 1) a survey fielded on December 28th, 2013, which was completed on a smartphone by 511 respondents, and 2) an analysis of smartphone behavioral data from Nov 27- Dec 28, 2013,0f over 10,000 smartphone owners. The Research Now Mobile" panel was used for both the survey and behavioral data. Additional sources include two IDC reports: Always Connected: How Smartphones And Social Keep Us Engaged - An IDC Research Report, Sponsored By Facebook (N=7,446), and IDC Retail Insight's 2013 Holiday Shopping Survey, December 2013 (N=1000). IDC Analyze the Future All IDC research is © 2014 by IDC. All rights reserved. For more information, contact Allan Fromen or Danielle Levitas.

The Smart(Phone) Shopper

shared by researchnow on Jan 18
Study done with along with the International Data Corporation (IDC).




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