The smartphone; shaping your business

The portable phone has changed the way we communicate... the smartphone has changed the way we live Anke Jefriens THE SMARTPHONE, SHAPING YOUR BUSINESS O MOBILE O DESKTOP NUMBER OF GLOBAL USERS MILLIONS 2,000 1,800 1,600 1,400 1,200 1,000 800 600 400 200 2007 2008 2009 2010 20f1 2012 2013 2014 2015 SOURCE; MORGAN STANLEY RESEARCH WEBSITE TRAFFIC BY DEVICE 68.1% 31.3% UK 71.4% 27.4% IRELAND SOURCE: STATISTA AND COMSCORE VISITS BY DEVICE TO GOOGLE IN THE UNITED STATES IN NO VEMBER 2014 9,661,065,794 UNITED STATES 8,358,794,926 UNITED STATES SOURCE: GOOGLE 50.3% OF ECOMMERCE TRA FEIC COMES THROUGH A MOBILE DEVICE SOUR CE; SHOPIFY 94% 62% OF SMALL BUSINESS OWNERS USE A SMARTPHONE TO CONDUCT BUSINESS OF EMAILS ARE O PEN ED ON A SMARTPHONE SOUR CE: ATT - SMA BUSINESS AND SOURCE: ECONSULTANCY ENTREPRENEURSHIP COUNCIL USAGE AND PURCHA SED 100 06 80 77% 70 72% 68% 60 62% 50 40 30 20 10 2013 2014 2013 2014 SMARTPHONE USA GE ADULTS THAT HAVE PURCHASED THROUGH A SMARTPHONE SOUR CE; TNS RESEARACH/GOOGLE MOBILE SEARCHING 54% 57% RISE IN PEOPLE SEARCHING FOR CLOTHES ON THEIR SMARTPHONE SEARCH FOR INFORMATION WHILST OUT SHOPPING SOUR CE: GOOGLE SOUR CE: MOBILE COMMERCE COM PENDIUM WITH MOST SHOPPERS SEARCHING TO. 63% COMPARE PRICES 42% VOUCHERS 34% PRODUCT INFO OTHER RETAILERS 34% SOUR CE: MOBILE COMMERCE COMPENDIUM MCOMMERCE AND PURCHASING a AMAZON MCOMMER CE SALES IN 2014 APPLE MCOMMER CE SALES IN 2014 $16.4 BILLION $14 BILLION ONE THIRD OF ALL ALES IN I THE UK WILL TAKE PLACE THROUGH A I MOBILE DEVICE IN 2015 - I BY 2019 OVER 40 PER CENT 32% 30.3% OF PEOPLE MAKE A MONTHLY PURCHASE ON THEIR SMARTPHONE PREDICTED RISE IN RETAIL SALES IN 2015 BY SMARTPHONE SOUR CE; TNS RESEARCH/GOOGLE SOUR CE; EMARKETER 19.9 37 BILLION PREDICTED RETAIL SPEND IN BILLION PREDICTED RETAIL SPEND IN THE UK VIA SMARTPHONE IN 2015 THE UK VIA SMARTPHONE IN 2019 SOURCE; EMARKETER SOURCE: EMARKETER Text Marketer we simply promise to help you get the best possible results from SMS text marketer We deliver. You save. www.textmarketer.co.uk