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Small businesses and Social Media Use

POST LING SMALL BUSINESSES+ SOCIAL MEDIA USE - Social Media Management for Small Businesses What social networks are small businesses using? Small Business Owners Have Multiple Profiles on Major Networks* Twitter: 78% 31% Facebook: 75% LinkedIn: 30% 10% WordPress: 22% Flickr: 13% Tumblr: 11% Facebook Twitter Blogger: 10% * Percentage of users who have at least 1 account on that platform. Where's the activity? 24% of the accounts linked in Postling are Twitter, and yet they account for 50% of the comments received across 50% all platforms. What does this mean? 47% Twitter is a more interactive medium. While small businesses may be slightly less likely to have a Twitter profile, the data show it's where their community of customers are the most engaged. 3% Twitter Facebook Everything Else Why small business owners are using social media management tools like Postling: 42% It's a one-stop site for all my social networks 27% Comment aggregation 27% 13% Daily email digest/FB page email alerts 42% 13% 11% Convenient, easy to use, saves time 11% 7% 7% Scheduling updates Created by Alexis Lamster Stats pulled from user data, as of December 10, 2010. Postling

Small businesses and Social Media Use

shared by maggie on Apr 04
More and more small businesses are seeing the benefit in using social media to spread awareness about their product or brand. This infographic looks at which social media sites work well for small bus...




Alexis Lamster


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