Small businesses and Social Media Use

POST LING SMALL BUSINESSES+ SOCIAL MEDIA USE - www.Postling.com Social Media Management for Small Businesses What social networks are small businesses using? Small Business Owners Have Multiple Profiles on Major Networks* Twitter: 78% 31% Facebook: 75% LinkedIn: 30% 10% WordPress: 22% Flickr: 13% Tumblr: 11% Facebook Twitter Blogger: 10% * Percentage of users who have at least 1 account on that platform. Where's the activity? 24% of the accounts linked in Postling are Twitter, and yet they account for 50% of the comments received across 50% all platforms. What does this mean? 47% Twitter is a more interactive medium. While small businesses may be slightly less likely to have a Twitter profile, the data show it's where their community of customers are the most engaged. 3% Twitter Facebook Everything Else Why small business owners are using social media management tools like Postling: 42% It's a one-stop site for all my social networks 27% Comment aggregation 27% 13% Daily email digest/FB page email alerts 42% 13% 11% Convenient, easy to use, saves time 11% 7% 7% Scheduling updates Created by Alexis Lamster Stats pulled from user data, as of December 10, 2010. Postling