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Six Tips for Marketing to Millennials

Ad SIX TIPS FOR MARKETING TO MILLENNIALS SMS Millennials are taking over: they're consuming tons of media, they're spending money, and they're sharing experiences all over the Internet. So if you're going to market to this educated and tech-savvy generation (and you should), there are a few things to take into consideration first. 1980 MILLENNIALS ARE THE DITCH DIRECT MAIL CAMPAIGNS GENERATION BORN BETWEEN 1980 AND Don't even think about using "snail mail" if you're trying to appeal to Millennials. For a generation who does almost everything digitally (even bill pay), your message will likely be thrown right into the trash. By transitioning your spend from traditional to digital, you'll get more bang for THE MID 2000S 2000 your buck. MAKE MOBILE #1 The best way to market Millennials is to attract them right OF MILLENNIALS SAY THAT where they are – on their smart phone. Millennials love texting, checking social media, answering email, browsing for information, and much more all from their mobile device. If your website isn't LOSING THEIR PHONE OR COMPUTER 65% | WOULD HAVE A GREATER NEGATIVE IMPACT ON THEIR DAILY ROUTINE THAN LOSING THEIR CAR properly optimized, they'll remember, and likely never return. 71% DOMINATE ON SOCIAL MEDIA OF MILLENNIALS ENGAGE IN SOCIAL MEDIA DAILY Simply having social media accounts won't do the trick-this generation doesn't want to go to your Facebook page only to see that you haven't posted a status in 9 months, or that there's no link to your website. Millennials want to see fresh, engaging, and relevant content on business pages. The extra time investment will be worth it. 41% OF MILLENNIALS HAVE MADE A $ MAKE ONLINE PURCHASING QUICK & EASY PURCHASE USING THEIR SMART PHONE Millennials are obsessed with Amazon. Why? Because they can easily purchase anything they want in under a minute. Millennials want to buy your products online, whether it's from their laptop, tablet, or smart phone. So make it easy for them! TAKE CUSTOMER SERVICE SERIOUSLY Whenever there's a problem with a product or service, Millennials are turning more and more to social media to air their grievances (we're looking at you, airlines), and they expect a prompt answer. Make sure to monitor your accounts, specifically Facebook and Twitter, so you can address any issues. 44% OF MILLENNIALS ARE WILLING TO PROMOTE PRODUCTS OR SERVICES ONLINE IN 24 EXCHANGE FOR REWARDS MILLENNIALS HAVE A TOTAL EXPECTED SPENDING POWER OF $2.45 TRILLION DOLLARS HAVE PERSONALITY Millennials want to be entertained and interacted with on a personal level. Whether it's through a commercial, YouTube video, email message, or social media post, it's important brand's unique personality. Brands who use this technique are more memorable, and connect with this generation on a deeper level. to showcase your Millennials are the future. Marketing to them now will help your business in the long run when designing your next marketing campaign and you'll surely be rewarded. so don't wait any longer! Take these tips into consideration Resources: http://danschawbel.com/blog/74-of-the-most-interesting-facts-about-the-millennial-generation/ http://www.entrepreneur.com/article/232062 http://www.exacttarget.com/blog/7-ways-marketers-can-attract-and-appeal-to-millennials/ http://danschawbel.com/blog/74-of-the-most-interesting-facts-about-the-millennial-generation/ http://www.huffingtonpost.com/ryan-donegan/marketing-to-millennials_b_4025881.html

Six Tips for Marketing to Millennials

shared by lauravbonawits on Jun 27
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When marketing your business, are you taking the largest and most diverse generation in the United States, also known as Millennials, into account? If not, you could be missing out on a world of oppor...

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