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SiteChecker Research: the Most Common SEO Errors Websites Make in 2020

Sitechecker SITECHECKER RESEARCH: THE MOST COMMON SEO ERRORS WEBSITES MAKE IN 2020 Results Of The Study I During the past quartal, our users carried out 52K audits using the Sitechecker audit tool and checked 6M pages. We analyzed this data and presented the most common SEO errors found on the sites reviewed. Firstly, we divided all studied websites into 4 groups by Sitechecker website score. SEO PERFORMANCE SCORE Website Score 5.21% >90 of 100 50-90 of 100 53.13% 30-50 of 100 25.83% I The website score is determined by the number of 15.83% of 100 critical SEO issues found. The higher the website score, the better its SEO performance SEO MISTAKES BY TYPES Critical Errors - 23.88% Critical errors are the issues that have the highest impact on your overall SEO performance. Such mistakes include missing meta tags, incorrect canonical and meta robots tags Warnings - 32.09% Warnings are less impactful errors that can't ruin a website's SEO. As a rule, websites with overwhelming numbers of errors like 3xx other redirects or missing canonical tags are poorly 21 MILLION ERRORS crawled by search robots and lose the lion's share of traffic Notices - 44.03% Notices are rather recommendations to follow. Notices like meta tags length have little or no impact on your SEO performance but are still important to be aware of and correct The Most Popular Mistakes Among Types 43% 24% 40% | Missing Title | Missing HI | Missing Description | Hl duplicates | Title is too short o Interesting notice: we've analyzed generic domains (.com, org, .net) to better understand the results. Our research shows that .com domains have more than 50% of critical SEO errors, when .net domains have only 3% of such errors 404 TECHNICAL ERRORS Errors With Status Codes 4xx Client Errors 5xx Server Errors 4xx 8.97% 5xX 1.94% I HTTP errors (aka "4xx Client errors and 5xx Server errors") can be a huge frustration to website visitors. These mistakes prevent bots from crawling and indexing your pages. 400- and 500-level responses also indicate that your site isn't of high quality, possibly lowering your rankings. Errors With Canonical Tags L A canonical tag (aka "rel=canonical") has a direct influence on SERP. Google doesn't want to include duplicate content in its index. The canonical tag 16.44% Canonical is 11.35% missing Canonical = URL helps solve duplicate content issues by telling Google and other search engines the preferred version of a page. 1.04% 1.07% Canonical from Canonical from HTTP to HTTPS HTTPS to HTTP ON-PAGE SEO ERRORS Errors With Meta Tags Links Errors 7.32% 5.96% 5.39% 5.35% 4.98% 5% 4.18% 4% 3% 2.61% 1.39% 1% • Page has nofollow outgoing internal I 23% Title duplicates duplicates duplicates Title is too short Description HI = Title Description = Title Title Description Description is too long is too short too long • HTTPS page has internal links to HTTP 19.5% | Meta tags aren't a magical solution, but they will help ensure your website • HTTP page has internal links to HTTPS 15.63% appears on SERP. Meta tags are snippets of code that tell search engines important information about your web page and give users more context on what to expect when visiting the link • High External Linking 7.12% CRAWLABILITY ERRORS 26.39% 32.49% 3xx Other Redirects Redirects Chains 6.58% Meta Nofollow Pages 2.26% other Canonical From HTTPS To HTTP 2.19% | One of the important factors in any SEO strategy is to attract search engine's robots to access the website and enable Canonical From HTTP To HTTPS maximum crawlability allowing it to index pages and information. If the spider has trouble crawling your site you'll risk a low ranking. THE MOST COMMON SEO MISTAKES | Not always the reason for your low ranking on Google is in poorly chosen keywords or in the content itself. These errors have proven quite widespread, so they are now easier to recognize before you make them. Let's dive in! 10.93% 43% Other Errors* Links 52K AUDITS CARRIED 9.96% 6M PAGES CHECKED Indexing 20M ERRORS FOUND 25.31% 12.09% Meta Tags Redirects *Open Graph Tags Incomplete, URL is too long, HTTPS certificate V Sitechecker PRO

SiteChecker Research: the Most Common SEO Errors Websites Make in 2020

shared by katepeters307 on Jun 03
Sitechecker users carried out 52K audits using Sitechecker audit tool checked 6M pages. So get more about the most well-known SEO mistakes.


Yuliia Hushcha


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