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Simple Tips For Improving Your Web Design

Simple Tips for IMPROVING YOUR WEB DESIGN Have a polished, professional logo-and link it to your home page. "Your logo is an important part of your brand, so make sure it's located prominently on your site," says Tiffany Monhollon, senior content marketing manager at online marketer ReachLocal. "Use a high-resolution image and feature it in the upper left corner of each of your pages," she advises. "Also, it's a good rule of thumb to link your logo back to your home page so that visitors can easily navigate to it." 01 >> Use intuitive navigation. "Primary navigation options are typically deployed in a horizontal [menu] bar along the top of the site," says Brian Gatti, a partner with Inspire Business Concepts, a digital marketing company. Provide "secondary navigation options underneath the primary navigation bar, or in the [left-hand] margin of the site, known as the sidebar." 02 Why is intuitive navigation so important? "Confusing navigation layouts will result in people quitting a page rather than trying to figure it out," Gatti says. 03 Get rid of clutter. "It's very easy these days to be visually overloaded with images, to the point where our brains stop processing information when confronted with too many options," explains Paolo Vidali, senior digital marketing strategist, DragonSearch, a digital marketing agency. To keep visitors on your site, "make sure pages do not have competing calls to action or visual clutter [e.g., lots of graphics, photographs or animated gifs] that would draw the visitor's eyes away from the most important part of the page." Give visitors breathing room. "Create enough space between your paragraphs and images so the viewer has space to breathe and is more able to absorb all of the features your site and business have to offer," says Hannah Spencer, graphic designer, Coalition Technologies, a Web design and online marketing agency. 04 "Controlling white space through layout will keep users focused on the content and control user flow," adds Paul Novoa, founder and CEO at Novoa Media. "With a lot of visual competition taking place on the Web and on mobile, less is more. Controlling white space will improve user experience, increasing returns from the website." 05 Use color strategically. Using "a mostly neutral color palette can help your site project an elegant, clean and modern appearance," says Mark Hoben, the head of Web design at Egencia, the business travel division of the Expedia group, who is also a believer in using color wisely. "Employing small dashes of color--for headlines or key graphics--helps guide visitors to your most important content," he explains. >> It is also important to use a color palette that complements your logo and is consistent with your other marketing materials. Invest in good, professional photography. "Website visitors can sniff out generic photos in a second--and they'll be left with a generic impression of your company," warns Zane Schwarzlose, community relations director, Fahrenheit Marketing. "Your company isn't generic. So show your visitors that by investing in professional photography." 06 "We strongly recommend that our clients invest in professional photography or purchase professional stock photos," says Gatti. 07 Choose fonts that are easy to read across devices and browsers. When choosing fonts, keep in mind that people will be looking at your website not just on a laptop but on mobile devices. "Some large-scaled fonts may read well on [a computer monitor], but not scale or render well on mobile, losing the desired look and feel," explains Novoa. So he advises using a universal font. Design every page as a landing page. "Most websites have a design that assumes a user enters through the home page and navigates into the site," says Michael Freeman, senior manager, Search & Analytics, ShoreTel, Inc., which provides hosted VolP, cloud PBX service and business phone systems. "The reality, though, is that the majority of visits for most sites begin on a page that is not the home page," he says. Therefore, you need to design the site in such a way that whatever page a visitor lands on, key information is there. 08 33 & 33A, Rama Road, Industrial Area, Near Kirti Nagar Metro Station, New Delhi, 110015 (India). Weblinklndia.Net A Complete Web Solution Company For assistance, contact us @ : Mobile : + 91 - 8860619931 | Phone : +91-11-47282233| Fax: +91-1l-41427820

Simple Tips For Improving Your Web Design

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