SEO Market Analysis 2013

SEO market analysis 2012/2013 POSITIONLY Search engine market in numbers, effects of Google's search alghoritm updates, forecasts for 2013, positioning and dedicated measurement tools statistics. Global Search Engine Market Share Google 83,85% • YAHOO! 7,95% bing 4,41% • Others 3,79% Impact of algorithm changes on SEO C 500-600 Google Amount of Google search algorithm changes per year Search algorithm changes 3 11000 Search algoithm changes implemented to imporve search results quality had proven to Number of search algorithm test make an impact on SEO industry. per year Due to changes in Google's filters - Panda in January and Penguin in April, about 51 395 353 domains were removed from search results. O Panda and Penguin (common names of Google's search alghoritm updates) are 1 of 200 factors, that Google takes into consideration determing website's position on the search results page. Because of Panda update Demand Media (owner of eHow.com & Cracked) recorded a $6,4 mln loss. Forecasts for 2013 Experts agree, that this year will be dominated by SEM and SEO. For the first time Search Engine Marketing will gain a leader position in online advertisng expenditures. Global Ad Spend on Search Engine Marketing $50 bln $50 bln $40 bln Estimated Expediture on Serarch Engine Marketing 2012 2013 SEO Expenditure forcast 8% decrease in costs 18% unchange in costs 55% 19% increase in costs unknown SEO 34% Online marketing SEM 29% Most valuable online activities for clients. Conversion Rate Optimization 22% Social media 15% SEO in business * 40% of companies tracks their SEO efforts Q 10% Measuring SEO results is of companies don't know how to monitor SEO a very important aspect of your business. © 30% Dedicated software for positioning measurement in search engines allows you to achieve better of companies have a problem SEO results. measuring the effects of SEO } 29% of global corporations use dedicated tools to monitor SEO performance Why is it important to measure SEO? Website position tracking in search engines Provides crucial data about organic traffic volume, quality and convertion rates from each of website's positions in search engines. Best keywords identification Most profitable phrases identification for your business and competition analysis. Online advertising monitoring associated with SEO More control over budget, results and strategy. v Complex data with an impact on business decisions All of the necessary information of achievieng better results. Positionly - the best way to track and improve your website's postion in search engines POSITIONLY O www.positionly.com Sources http://www.netmarketshare.com/ http://www.sempo.org/ - Raport sempo search marketing 2012 http://searchengineland.com/ http://www.yamondo.com/ - Yamondo partner survey 2012 http://seopalbg.com/ http://www.webmarketing123.com/ - State of Digital Marketing 2012 Logotypes and company names used in the infographic are properties of these companies. Their use in the publication is for informational purposes only.