Seniors’ Attitudes Towards Technology

SENIORS ATTITUDES TOWARDS TECHNOLOGY Technology Attitudes TECHNOLOGY PLAYS A BIG ROLE IN PURCHASING HABITS TECHNOLOGY PROVIDES SOCIAL BENEFITS 84% of aging consumers agree that the Internet has changed the way they obtain information about products 81% believe that 81% technology is a tool that helps them stay connected with family and friends 84% THE AGING CONSUMER IS INCREASINGLY INTERESTED IN HOW TECHNOLOGY CAN BE INTEGRATED INTO THEIR LIFESTYLE 61% enjoy learning about new technology products 68% try to keep uP with new technologies relevant to their lifestyle 61% 68% SENIORS WANT TECHNOLOGY AND ACCEPT IT AS A PART OF THEIR LIFESTYLE Technology Products Currently Owned 82% DIGITAL CAMERA OR CAMCORDER 74% DESKTOP COMPUTER 63% LAPTOP COMPUTER 50% GPS/CAR NAVIGATION SYSTEM 33% E-READER (E.G., KINDLE, NOOK) 26% TABLET (I.E., IPAD) 25% IPOD OR OTHER MP3 PLAYER 82% > 50% Digital cameras Currently own most multiple mainstream popular technology devices MOST SENIORS OWN MAINSTREAM TECHNOLOGY PRODUCTS AND SOME ARE ADOPTING NEWER DEVICES At least 25% own an e-reader or tablet Cell Phone Attitudes SENIORS WANT TECHNOLOGY ON THEIR OWN TERMS 65% 35% 65% OF SENIORS WOULD STILL KEEP THEIR LANDLINE REGARDLESS OF CELL PHONE IMPROVEMENTS SAFETY IS A PRIMARY REASON FOR CELL PHONE OWNERSHIP 63% of aging consumers have their cell phone for safety SENIORS ARE FAMILIAR WITH MOST FEATURES ON THEIR CELL PHONE 70% of seniors understand how to use most of the features on their cell phone SENIORS ARE ADOPTING TOUCH SCREEN TECHNOLOGIES 70% Cell Phone Features Most Interested In 46% of seniors state that there are some features they would like to learn 42% Large on-screen keyboard 46% 41% Large touch screen 41% OF SENIORS BELIEVE CELL PHONES ARE TOO COMPLICATED THESE DAYS 38% Long-lasting battery 21% of seniors currently own smartphones 41% 59% AGING CONSUMERS ARE FRUSTRATED WITH THE USABILITY OF TECHNOLOGY CURRENTLY ON THE MARKET TODAY Difficulty in typing Small Confusing features screen 70% CHOSE THEIR CURRENT PHONE WITHOUT INPUT/ADVICE FROM OTHERS MOST POPULAR BRANDS INCLUDE: MOST IMPORTANT FEATURES AND SERVICES CONSIDERED DURING PURCHASE SAMSUNG BlackBerry. 95% Quality phones and services 95% (LG 89% 89% Affordability NOKIA 52% Modem Capabilities (text messaging, GPS/maps, full internet access and 52% M MOTOROLA jitterbug picture messaging) OVERALL, SENIORS BENEFIT FROM TECHNOLOGY THAT IS CREATED WITH THEIR NEEDS IN MIND BROUGHT TO YOU BY greatcall. people you can count on 2013 GreatCall Media Survey All respondents were 65 years or older, and owmed a cellphone or were 1st time buyers