Selling on Marketplaces Vs Own Website

Selling On A Marketplace vs Selling On Your Own Website Marketplace Website Not much control on Full control on website 1 1 website layout, design colour, layout and designs and colour. When it comes to With a website, you have full control over the design of your website and its colours and customization, there is very little you can do when you sell on a marketplace because it is not your own platform. layout. 2 2 More competition. Less competition. There will be millions of people selling on the same platform as you and many of them will be competing to sell the same products too. Because you are selling on your own platform there is no one to compete with on it. Limited product addition. 3 3 Unlimited product addition. Of course, there will be limited product addition when you sell on a marketplace compared to your own shop. Compared to a marketplace you can have unlimited product addition on your own website. Less customer More customer interaction. interaction. Because it is a marketplace, your interaction with customers can be limited or next to no contact at all. On your own website, you can gain more interaction from customers compared to selling on a marketplace. You have to pay 5 You do not need to pay commission for each commission for each sale. sale. Many marketplaces will charge you to list your product and/or take a small percentage of the sale and a transaction fee. With your own website, there are no transaction or listing fees when you sell or upload a product to your website. 6. Not easy to retarget. Easy to do retargeting. Because you are selling on a marketplace with potentially millions of others it can be With your own website, you can easily retarget your products to customers to help bring in more sales with good marketing techniques. difficult to retarget to people. 7 Less customer Great customer experience. experience. With marketplaces, you can have less of a customer You can get a great customer experience for customers on your website because you have full control over everything. experience overall as they do not always get to interact with you. PRIMITIVE ONLINE WEB DEVELOPMENT | DIGITAL MARKETING www.primitiveonline.co.uk [email protected] 0141 429 4636 LO