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Second Screen Revolution

SECONDSCREEN REVO LUTION 2013 will see more of us watching TV while connected to social media via smartphone and tablet. Is "two" too much? It's just right according to savvy companies who are tuned in to the possibilities. Whois using twof 40% 63% Middle East and Africa North America 52% South America People who report using social media while watching TV at least once a day What are they doing looked up info online about the program they were watching researched coupons or deals for products they saw advertised on TV 51% 35% 25% connected to others who might also be watching the same program Seeing dhuble Americans are spending almost twice as many minutes on mobile devices than just a year ago. 157.5 billion 81.8 billion minutes minutes July 2012 July 2011 Average time spent watching television (U.S.) 5 hours, 11 minutes 99% of households that have at least one television 2.24 TV sets in the average U.S. household QO065%of U.S. homes with three or more TV sets Watching TV has always been a social activity in one way or another, from gathering to watch Milton Berle in the 1940s to water cooler talk about All in the Family. But in the internet era, viewers can chat with fellow fans anywhere, even around the world, and they can do it as they watch, in real time. The 2013 was more than a football/game watched by 108.4 million people in the United States. It was also the/occasion for a gigantic online Super Bowl,/ for example, gathering. viewers posted more than 47.7 million Super Bowl comments on social networking şervices,..up 180.58% from 2012. screens_at_once_make_tv_a_social_event/ This infographic prepared by Graphica. Source: Nielson study, (AP) Graphica creating brand experiences that work

Second Screen Revolution

shared by graphica on Feb 07
You’re sitting on the couch watching TV with your electronic gadget in hand. You’re downloading a new song from iTunes because that artist you just heard in the latest beer commercial totally rock...



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