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A Season For Giving: How Holidays Drive Donations

A Season for Giving How Holidays Drive Donations 10% 33% 80% of all donations come on the last 3 days of the year of all online donations are given during December Donors give 80% larger gifts in the month of November #GivingTuesday Jumpstarts Donation Season | 73% In 2013, Donations grew 73% on GivingTuesday Average donation in December was $142, compared to $91 for the rest of the year (2013) $142 $91 January-November December Number of charities receiving donations grew 28% for GivingTuesday Donating Habits 12% 38% 12% said they are less likely to make charity donations during the holiday 38% of those who donate to charity said they are more likely to do so during the holiday season. season. 50% 50% said they are just as likely to donate during the holiday season as they are the rest of the year. Digital Giving * Continues to Grow Overall Giving Percentage 2013 Branded Giving Pages 54% Generic Giving Pages Peer to Peer Giving 7% 18% Employee Giving Portal Giving 9% 12% Average Gift Size per Channel $125 Generic Giving Pages $139 Branded Giving Pages $66 Peer to Peer $150 Employee $112 Portal Online Giving Distribution by Sector Education Healthcare Public/Society Jan Apr Jul Oct Dec How will you capitalize this holiday season? Presented by ICREON Sources:

A Season For Giving: How Holidays Drive Donations

shared by brianmelanson on Jan 26
To get ahead of the holiday giving trend, Icreon has put together a handy infographic that shows when, where and most importantly, how these end-of-year donations manifest themselves. By looking into ...


Brian Melanson


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