Searchspring: 2020 Ecommerce Recap & 2021 Projections

searchspring ECOMMERCE IN 2020 "Nothing can stop me, I'm all the way up." 11 Total revenue $$$ generated by Searchspring customers $72.47B - up 349% That's equal to 12B Pumpkin Spice Lattes Yearly Premium Netflix Subscription for the Entire U.S. Tom Brady's Salary The Star Wars Franchise for the Next 2,898 years 18 Times Over Average # of transactions per Searchspring site in 2020 a up 342% What's Trending Home & Garden Health & Wellness A up 87% up 54% One Word: Houseplants Priorities Shift Flowers & Gifts Hardware & Home Improvement A up 54% A up 55% Sending Socially-Distanced Love Because DIY Projects Can't Wait 2020 Trends: A Round Up Breakout Year for Mobile Commerce In 2020, 61% of online consumers browsed from their smartphones ***** Mobile transactions are up 140% from 2019 Mobile purchases peaked at $12 million per minute on Cyber Monday between 8-9pm PT. It's a Gen Z World, We're Just Living in It girlfriend collective 55% of Gen Z users said that their clothing purchases were influenced by social media. Gen Z wields $44 billion in buying power. Waste Not Two-thirds of Gen Z consumers Sustainable, ethically-made activewear in sizes XXS- 6XL. Because old water bottles look better on you than experience an increase in positive feelings about a brand tied to a social cause. they do polluting the planet. FFABLETICS $5 for every item sold will provide Crucial gear to frontline workers. uledeing up to 58% of Gen Z consumers said such an association could spur a purchase. through June 30 skims To support Mothers and Children in need during this time, SKIMS is committed to donating $1M to families affected by COVID-19. On Monday, we will restock the collection we first launched with, and in doing so, be able to help bring relief to those affected by this pandemic. Shop the Solutionwear restock on March 30 at 9AM PST / 12PM EST. Photo: #VanessaBeecroft Shifts in Shopping BOPIS and Curbside Pickup Takes Off Buy online, pick up in store up 52% YoY on Black Friday. Curbside pickup up 67% YoY over Cyber Weekend. Gift Cards eGift card sales soared by 352% during BFCM compared to Oct. 2020. Purchases of digital cards, jumped 61% in the first half compared to the first half of 2019. The Power of Personalization 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences. 44% of consumers will likely become repeat buyers after a personalized shopping experience. Sources ABC News Cyber Monday expected to be biggest online shopping day in US history Digital Transactions Online Gift Card Sales Soar As Pandemic Restrictions Send Consumers to Their Laptops Emarketer Consumers Are Influenced by Brands on Social Forbes Retailers Must Wake Up To 'Woke' Generation Z, Which Wields $44 Billion In Buying Power Girlfriend Collective www.girlfriend.com Instagram @skims SKIMS announces $1M Donation (03/27/2020) MarketingDive Study: Gen Z cares about issues and is skeptical of brands searchspring Techcrunch Black Friday online shopping comes in $9B, $3.6B on smartphones All other figures are from Searchspring data.