Screen shopping - how our habits are changing

SCREEN SHOPPING - HOW OUR HABITS ARE CHANGING CHANGING TRENDS IN MULTICHANNEL SHOPPING & BROWSING PREFERENCES WINDOW SHOPPING HAS NOW CHANGED TO SCREEN SHOPPING 55% Over half of smartphone owners use websites to browse for products on a weekly basis 28% 23% via mobile website via mobile app SHIFT IN SHOPPING BEHAVIOUR Smartphone users are making less weekly in-store purchases than 2010 2010 2013 73% vs 47% VS ONLINE IS INCREASINGLY PREFERRED ACROSS SOME PRODUCT CATEGORIES 62% of smartphone users purchase entertainment products like CDs, books, DVDS 61% of smartphone users purchase gifts online, whilst only 57% in-store online, whilst only 35% in-store More smartphone users purchase home and consumer electronics online by 50%, compared to only 43% shop in-store 67% But of smartphone users still shop for fashion whilst only 52% shop online products in-store MOBILE SHOPPERS ARE THE MOST ENGAGED CONSUMERS They are multichannel experts 62% 99.1% of mobile shoppers also shop via catalogues, hints that traditional of mobile shoppers also shop online and in-store shopping channels still have a role to play THE CONCLUSION We are undergoing the most significant transformation of shopping habits ever, how retailers choose to integrate mobile into the "customer journey', particularly in-store is crucial! The study was conducted by Portaltech Reply and eDigitalResearch in April 2013 to 1,011 respondents (684 smartphone users, 327 ordinary phone users). 3 Reply portaltech Portaltech Reply offers ecommerce implementation and multichannel consulting services. www.portaltechreply.co.uk (]